The Middle East is proving to be a lucrative market for Bosch, a German multinational company with expertise in engineering and electronics. The company closed the 2014 fiscal year with AED 945 million (approximately USD 257 million) in consolidated sales across 15 countries in the region, representing an increase of seven per cent over the previous year.
Since the opening of its regional office in Dubai a little over ten years ago, Bosch has experienced continued expansion and sales growth in the Middle East. The UAE now accounts for the highest sales in region, with the largest percentage of growth coming from power tools business.