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Forbes Identifies the Best Businesses in the Arab World

Comments (0) Business, Featured, Middle East

2020 is not looking like a good year for most businesses. Covid-19 is affecting every stock market around the world and profits and forecasts are becoming major victims of the global pandemic. 20202’s Q1 results are what many people are looking at as indicators of how companies could perform once the current crisis is over. Forbes’ recent list of the Top 100 Companies in the Middle East is a good reflection of not only what companies have been doing well (and will do in the future), but is also a good indicator of how the region itself is performing.

Regional Financial Health

Generally speaking, it comes as no surprise that an oil-rich region does well financially. But in recent years, the oil-producing nations have sought to diversify interests and investments as they keep one eye on a finite and dwindling resource that has for so long provided a steady revenue stream.

Looking at the Top 100 Companies listed, they have total aggregate assets of $3.5 trillion and a value of around $2.3 trillion in terms of market cap over 2019/2020. The total sales amassed by the businesses was $670 billion which represented $148 billion of net profits.

Who and What?

Saudi Arabia dominates the Top 100, with 33 of the 100 companies listed there. Behind them is the United Arab Emirates (U.A.E.) with 21 companies, and Qatar in third place with 18. So those three countries alone have 72% of the list.

As far as business sectors are concerned, the burgeouning financial sector dominates the list with 46 entries. Far behind them in second place is industrial companies with nine entries, then real estate/construction and telecoms companies with eight each.

Top Spot

Despite the increasing diversification happening across the region, it is an oil giant that holds the No. 1 spot and they would hold that spot in most lists whether regional or global. Saudi Aramco is not only the world’s most profitable company, but also the world’s most valuable listed company. It produced the biggest IPO in history and on it first day of trading in December, its market value soared to $1.9 trillion. $0.7 trillion above Apple’s market value on the same day.

To put Aramco in a global context, they pump more than 10% of the world’s crude oil supplies and produce more than twice the oil of all of Canada. Of course, being (prior to the IPO) a government-owned entity and the only oil producer in Saudi Arabia has given it a unique advantage.

Aramco covers several areas of the energy sector, including exploration, transportation, and sales of not only crude oil but also natural gas and chemicals. While other companies may focus on diversification, Aramco focuses on innovation. In 2017 alone, they were granted 230 patents by the U.S. Patent and Trademark Office.

As far as the Top 100 List is concerned, Aramco accounted for 59.6% of the net profits, 11.4% of assets, 69.6% of market cap, and 49% of aggregate sales.

The Other Contenders

While dominating the list, Aramco is surprisingly the only energy company in the Top 10. The other nine companies represent banking and financial, with six out of the ten positions, two telecommunications companies, and one industrial company. The gap between first and second is telling, however. Aramco had profits of $88.2 billion, while the second-placed company – QNB of Qatar – had profits of only $4 billion.

However long the Covid-19 situation lasts, some business sectors may take considerable time to completely recover. But there will be a constant need for most of the sectors covered in the Top 100 list. While oil prices may fluctuate, the sheer size and diversity of a company like Aramco will ensure that they will not suffer too much. And for businesses such as financial and telecoms, the need for their services may grow if anything. One thing is for sure; the Middle East continues to see many companies continue to thrive and grow at both regional and global levels.

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Vivo Activewear – a Kenyan Success Story Trying to Survive a Pandemic

Comments (0) Business, Featured

As 2020 started, the coronavirus was a small footnote to some news broadcast and no-one had any idea of the impact it would have on every aspect of our lives. Words and phrases such as lockdown or social distancing meant nothing to any of us and we planned the year ahead as normal. 

So it was for Wandia Gichuru, who was looking forward to a bumper year for Her Vivo Activewear business and a projected 40% growth rate over 2019 figures. Fast forward 6 months and she is doubtful that the company can even match the previous year’s sales and revenue figures and her focus now is ensuring that they can keep their 175 staff employed.

Viva la Vivo

Gichuru’s success story is one that is becoming more and more common across Africa. A bright young entrepreneur with a vision that recognises the potential of the continent’s massive spending power, a market that has over 1 billion consumers and a total GDP in excess of US$3 trillion. 

Gichuru founded Vivo in 2011 with her business partner, Anne Marie Burugu. Since its founding, Vivo has grown to be one of the leading fashion labels in Kenya with 14 stores across the country and a reputation for stylish and affordable clothing. It has built a reputation for bright and colourful designs that often have an edgy feel to them. The company also owns the ShopZetu e-commerce platform, selling not only its own designs but also items from 3rd party retailers and manufacturers. 

Covid 19 

The global pandemic has forced the company to circle the wagons and rethink their growth projections for 2020. While Kenya has not suffered badly from Covid 19, the company decided to close all their physical stores in mid-March. They reopened around a month later but with some precautions in place such as not allowing customers to try items on. 

But rather than sit idle for that period, Vivo switched some of their production capabilities to reusable cloth face masks. They have made more than 200,000 units to date, and these are sold through their stores, at pop-up stalls, and through their online platform. They also received bulk orders from farms, banks, and other large-scale employers. That decision was a good one, as mask sales accounted for around 65% of the company’s revenue in April. 

Strong Foundations

Gichuru has a solid business background that has helped nurture Vivo. Before founding the company, she worked as an international business advisor and was employed by the UK government, the UN, and the World Bank. And as well as the day to day demands of running a successful fashion chain, she finds time to be a life coach, a regular investor on Kenya’s version of Dragon’s Den – Lion’s Den – and is also a trustee for the Mbugua Rosemary and Charles & Rita Field-Marsham Foundations. 

She has a strong belief in the power of African commerce and that women are an integral part of the potential the continent has. As part of that belief, she looks to transform lives by training and employing women as well as supporting small independent businesses operated by women. 

While Vivo may not see the growth in 2020 they expected, there is little doubt that they will survive and continue to grow in the future.

Photos : Youtube.com and destinafrica.co.ke and nairobifashionhub.co.ke

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African women making strides in technology

Comments (0) Featured, Leaders

In recent years, there has been a notable resurgence in the matriarchal influence of African women. This resurgence is not only breaking down the former barriers of gender disparity but also helping to influence a new generation of African girls. While this new wave of strong African women crosses several business sectors, it is perhaps nowhere more evident than in the field of technology. These ‘TechWomen’ are not only making their mark in their chosen field, but are helping ensure there are training and work opportunities for other women and girls. There is also now a junior version – TechGirls – aimed at introducing African girls aged 15-17 to STEM. 

African Women’s Day.

Many of these women will be recognized this coming July 31st as part of African Women’s Day. This date was chosen at the first congress of PAWO (the Pan African Women’s Organisation) on 31st July, 1974. It was chosen in recognition of the first ever Pan-African meeting of women (Conference of African Women – CFA) held on that same date in Tanzania in 1962. 

TechWomen

TechWomen is not just a name given to these African women succeeding in the technology sector. It comes from the organisation of the same name, set up by the U.S. Department of State’s Bureau of Educational and Cultural Affairs in 2011. It targets women from Africa, the Middle East and Central Asia who show potential in the fields of science and technology or who need support with innovative ideas. Each year, 100 women are chosen and flown to California and then Washington. In those cities, they are welcomed by more than 50 of the world’s leading companies including Microsoft, Google, Twitter, etc. 

Objectives 

The primary objective of the TechWomen scheme is to support the next generation of female innovators and leaders in STEM (science, technology, engineering and mathematics) subjects and to offer them access to the leading global companies for mentoring and employment opportunities. Over 200 volunteer mentors and ‘teachers’ from some of the world’s leading corporations give their time to help each year’s winners. There are training courses, lectures, workshops, as well as one on one session to assist the women with any current solo or group projects. 

Moroccan Laureate

One of 2019’s Moroccan laureates was Lamia Fikrat, the winner of her local ‘edition’. She holds an initial degree in engineering from Paris’s Ecole Centrale as well as a Masters in Management from London’s ESCP graduate school. Her fields of interest include the circular economy and also sustainable development (the latter being a huge focus across Africa). As part of their time in the U.S., participants spend a short period in a mentorship placement. For Fikrat, that was with San Francisco’s Environment Department, SF Environment. Fikrat was enthusiast about her experience and the opportunities it affords her fellow countrywomen: “Participating in the program has been an incredible networking opportunity in Silicon Valley. I strongly encourage Moroccan women to apply for it.”

From Tunisia

Tunisia has been involved with TechWomen since 2012. One of their 2016 laureates was Raouhda Lagha, an engineer who works for Sofrecom Tunisia. Sofrecom promote diversity, multiculturalism, and gender equality, so the inclusion of Lagha was a source of immense pride for the company. 

Lagha is also a team leader at Sofrecom, part of their policy of encouraging women to not only pursue scientific and technical careers, but also to seek leadership positions and to move up the management ladder. 

Lagha said of her Techwomen experience: “”Cultural mentorship is particularly useful for people like me working in an international company. It’s important to fully understand the cultural codes and behaviors of contacts and avoid offending people who might have different viewpoints.”

To the Future

As the battle to break down the barriers of gender disparity in Africa continues, programs such as TechWomen and other schemes that offer mentorship and investment are crucial. Equality in the workplace, and in education, are crucial components in the progress of the continent as a whole. Hopefully, TechWomen will continue for many years to come and will recognize the many outstanding women in STEM fields. 

Photos : europeansting.com – sofrecom.com – htxt.co.za – leconomiste.com

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Rwanda : Jacqueline Mukarukundo Tackles the Problem of Electronic Waste

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Electronic Waste is poisoning Africa 

When it comes to electronic waste (e-waste), Africa has long faced two battles to fight. Not only does it have to deal with its own e-waste, but it also has to cope with the large amounts of e-waste imported, often illegally, from other continents. E-waste can refer to any electronic product that is either coming to the end of its working life or that already has passed that use by date and can include computers, televisions, mobile phones’ etc. 

For example, the UN Environment Programme’s study in 2009 found that Ghana imported 215,000 tons of electronic equipment that year with only 30% of that total being new. Of the rest, around 22,5000 tons could neither be recycled nor sold and would end up in landfill sites. The problem with the amounts that end up in landfill – something that is repeated across many African countries – is that these electronics often contain toxic elements such as mercury, lead, and cadmium, which then enter the soil and water. 

Finding Solutions, Recycling for the future.

Compared to other areas of the world, recycling is an industry still in its infancy in Africa, particularly when it comes to e-waste. In East Africa alone, and not counting any imported e-waste, some 130,000 tonnes of e-waste is produced every year and only about 20% of that is recycled. 

It needs dedication and vision to make the industry viable across the continent. And those are two attributes that you can say Jacqueline Mukarukundo has for sure. This young Rwandan entrepreneur was recently awarded the Margaret Prize which is given to women who are creative and active in the digital world.

It Began with an Accident

Her idea began with an accident back in 20011, when Mukarukundo was only around 13 years old. With some friends, she was taking part in a recycling campaign in the northern Rwandan city of Musanze. As they were working on a landfill site, a landslide happened (a common and dangerous occurrence on these sites) and her friend was lucky to escape. For Mukarukundo and her friends, that incident was the catalyst to get more involved in waste management and recycling. 

In 2018, at the age of 20, Mukarukundo co-founded Wastezon along with Ghislain Irakoze. The company uses mobile technology to link consumers and businesses who have e-waste that needs disposed of to the main recycling companies in that area. 

Simplicity Means Ease of Use

In order to make the process easy to use for consumers and recyclers, the person with the e-waste simply posts a photo of the e-waste – most often computers or mobile phones – and the recycling companies can then choose what they want and make an offer for the waste. 

Since they started, Wastezon has enabled 400 tonnes of e-waste to be sold, a drop in the ocean for now but an idea that is both working and growing. The monetisation side of the app comes from Wastezon taking 10% of all transactions. 

Low Internet Use and Mobile Phone Penetration Means There is a Long Way to Go

It has to be recognised that with a low level of internet connections (especially outside the capital, Kigali) and low mobile phone penetration (though this has dramatically increased to over 9 million subscriptions in recent years), this is an idea that is very much creating a foundation for future benefits. Rwanda also need to transform from a linear economy to a more circular one, though the amount of people repairing appliances rather than throwing away is also increasing. 

As Mukarukundo herself says: “The biggest challenge is the transformation of mentalities and funding.”

Recycling and waste management tend not to be businesses that attract a lot of funding as though the societal and environmental benefits are many, it is not a sector that sees high profits. 

Building for the Future

Mukarukundo knows that they have to keep pushing forward. They plan to expand their business to the cellular network to capture those consumers who do not have smartphones. And as 90% of the waste produced in Rwanda is organic, they also plan to expand their services to include that. 

“I dream of a world without waste, and I believe in the power of technology to achieve it.”

She also dreams of enabling other young Rwandan women to follow her entrepreneurial path and hopes to have her own funding in place one day to achieve that.

With dreams like that, and with the dedication and visions she has been showing for most of her life, there is little doubt that the amounts of e-waste ending up in Rwandan landfill sites will continue to decline and that Mukarukundo’s business will continue to grow. 

Photos : web24.news and media-exp1.licdn.com

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Google Helps African Startups to Grow and Thrive

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Helping Startups

Startups can find the first stages of development very challenging. While many people tend to think of funding and investment as being the main hurdle, there are also other challenges that can make or break a new business. Google’s new Startups Accelerator: Sustainable Development Goals program aims to fill those gaps, help startups meet challenges head-on, and to do so while meeting the UN’s Sustainable Development Goals which include inequality, poverty, climate issues, environmental concerns, increasing prosperity, and ensuring peace and justice. 

The programme, new for 2020, is aimed at technology startups in Africa, Europe, and the Middle East. The aim is to provide those startups with the expert advice and help Google can provide in order to allow the startup to thrive and build solid companies that can have a social impact. 

On offer are a number of ways in which Google mentors – and some external experts – can assist the business. These include help with technology, advice on design and branding, product development, how to attract funding, and training in leadership skills. 

With 1,200 applications received, only 11 startups were chosen to be part of the first programme, and three of them were from Africa. So who were they? And what will they bring, not only to the Google table, but to the communities they operate in.

Flare – Uber for Ambulances

Aimed mainly at the healthcare sector (though they do also work with fire services), Kenya’s Flare is an innovative app that serves both customers and providers. For customers, it has been described as the medical version of Uber, allowing them to see the closest, or best, options when it comes to medical assistance or ambulances. Founded by Caitlin Dolkart and Maria Rabinovich, who have many years of experience in the medical sector between them, they see Flare as the next-generation 911. 

The 24/7 service aims to have assistance to the client within 15 minutes. And if it does not arrive within 30 minutes, the company will refund your annual membership fee. The service will also allow hospitals and ambulance services to work closer together and for ambulances to update their destination hospital on arrival times and patients’ conditions. 

Solar Freeze – Helping Small Farmers Increase Productivity 

A major issue facing African farmers, particularly smallholders, is the lack of reliable old chain storage and transportation. In fact, an average of 45% of harvested crops can spoil in developing nations due to the lack of these services. Solar Freeze, another Kenya-based startup, aims to reduce that figure and help low level farmers across Kenya increase their output to market and their prosperity. 

With a diverse team of 11 Kenyans, and with an average age of 27 years old, they have produced a solution for the farmers that does not require internet access and runs simply on USSD (Unstructured Supplementary Service Data). Using their service, farmers can access various logistics services as well as portable solar-powered cold storage services that may eradicate any losses after harvesting crops. 

mDoc – Digital Healthcare for Sub-Saharan Africa 

The third African startup joining the programme is Nigeria’s mDoc. mDoc was founded to address the issue of people in sub-Saharan Africa not being able to always access the health services they need. With some 80% of non-communicable diseases (NCDs) occurring in low and middle income countries, this can be a very real issue that causes widespread distress. 

mDoc aims to address these issues by providing both mobile and web-based platforms that people living with chronic diseases can access on a 24/7 basis in order to get care and medical support from a network of providers. They also aim to assist doctors and other medical services to access the patients themselves to offer education on a range of related issues as well as being able to give those patients a self-management toolbox to help with any medical conditions. 

Founded by L. Nneka Mobisaon and Imo Utek, the startup believes that by bringing healthcare and technology together, they can improve the lives of many in the region and also help to develop the full potential of countries and people. 

Looking to the Future, Encouraging Growth

Time and time again, we have seen that technology and innovation can be two of the biggest tools in helping propel Africa forward. By harnessing technology at different levels that can be accessible to rural populations – such as mobile apps and USSD – companies can overcome the oft cited issue of lack of access to internet connectivity. 

Hopefully, Google’s first round of their Startup Accelerator Programme will prove to be a major success and will lead to increasing numbers of new businesses being supported in future years. By including the U.N.’s sustainable goals in their programme, they also ensure that companies aiming for positive social impacts will receive the support they need and deserve.

Photos : techstartups.com and lelab.info and techawkng.com

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Tourist numbers to Dubai continue to grow in 2019

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When you look at most cities in the world that serves as major tourist destinations, they tend to have long and illustrious histories. London and Hong Kong both have histories dating back 2,000 years or more, Luxor dates back over 5,000, and Athens some 3,500 years. But Dubai is very much a modern city in every way with little in the way of history, so it was very much a sandy tabula rasa for the rulers to write their ideas and dreams on. 

Although Dubai has brief mentions in the annals of travellers and traders as far back as the 11th century, it was little more than a waypoint though the general area was popular for pearl fishers. The Al Abu Falasa dynasty founded Dubai proper in the early years of the 19th century and one early historical footnote of interest is the signing of the “General Maritime Peace Treaty” between several of the regions sheikhs and the British government which was the first formal denunciation of slavery in history. 

In 1892, Dubai became a British protectorate, with tax exemption granted to foreign traders in 1894. By the early years of the 20th century, the Sheikh of Dubai had convinced a British steamship company to make Dubai a port of call, perhaps the first real hint of the city’s future. The merchant class gained strength with Dubai cementing its position as the main – and busiest – port in the Gulf, and they continue to be at the heart of the city’s political and power structures.

Dubai had a lean period between 1920 and the late 1960s with economic blows from the collapse of the pearl industry, the Great Depression, and World War II. This period was marked not only by poverty but by political unrest and instability. 

Sheikh Rashid bin Saeed Al Maktoum : the Modernisation and Revitalisation of Dubai

Sheikh Rashid bin Saeed Al Maktoum became ruler of Dubai in 1958 and it was he who was the driving force behind the modernisation and revitalisation of the city. The United Kingdom’s announcement in the late 1960s that they were withdrawing protection led to the foundation of the United Arab Emirates in 1971 in order for the small kingdoms to work together in defence and economically. 

But it was oil that was the real game-changer for the area but for Dubai in particular. With the discovery of oil in 1966 and the first shipment in 1969, the ruling family now had the funds to start realising their visions for the city.

Emirates Airlines has played a big part in the growth of Dubai. It operates over 3,600 flights a week from Dubai and the geographical location of Dubai has helped it become the major hub for many long-haul flights. The government saw that people looking to break up 15-25 hour flights offered huge potential tourism wise and billions of dollars were pumped into that area. They also realised that as oil production slowed down in the early 1990s – not to mention the constantly fluctuating prices – they need to diversify in order to survive and grow. 

A New Record of 16.73 Million of Tourists

That diversification has seen Dubai become not only a major tourist destination but also a regional centre for finance and real estate. Its diversity is perhaps underlined by the fact that some 90% of its population are foreigners, with many seeing the rich emirate as an ideal hub for many types of businesses.

2019 was a record year, with visitor numbers rising 5.1% from the previous year to a new record of 16.73 million. India keeps its top spot of providing the most visitors, with just under two million tourists, and Saudi Arabia and the UK stay 2nd and 3rd respectively. Omani tourists saw the biggest jump with a 24.3% increase in visitors from 2019. 

So why do so many tourists continue to flock to Dubai? As mentioned, a major factor is the city’s location combined with the routes flown by Emirates Airline. Many people initially chose to just have a one-day layover in the city to break up their long haul flights and to reduce the effects of jet lag. But now, the average length of stay is 3.5 to 4 nights, giving visitors an opportunity to sample some of Dubai’s many attractions. 

The Magnificence of the Burj Khalifa and the Splendour of the Burj Al-Arab

And this is where Dubai excels. They have taken a hot and arid desert with average temperatures that range from 25 degrees Celsius to the low 40s and turned it into an air-conditioned paradise for tourists and expats. The magnificence of the Burj Khalifa and the splendour of the Burj al-Arab (the world’s tallest hotel) continues to wow visitors. The Dubai Mall offers a cornucopia of shopping and entertainment choices and the Dubai Aquarium attached to the mall is one of the city’s most popular tourist spots. 

But not all the attractions are modern. The beauty of the Jumeirah Mosque is a must-see and the souks of Deira give a glimpse into Dubai’s merchant past. Ras Al Khor Wildlife Sanctuary is perfect for nature lovers and Kite Beach is ideal for those looking to soak up some rays or watch the spectacular kite-surfing. 

Dubai is a destination that offers something for everyone – if you can afford it – and numbers will likely continue to grow throughout the coming decade. 

Photos : gulfnews.com/ arabianbusiness.com/ thenational.ae

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Anbessa: Best Foot Forward for This Ethiopian Shoemaker

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When you think of an international shoe exporter, Ethiopia may not be the first country that springs to mind. Yet Anbessa Shoe Share Company, based in the Akaky Kaliti suburb of Addis Ababa, has been making its mark across Africa as well as several international export markets. 

Originally founded in the 1930s by an Italian expatriate living in Ethiopia, the company has had an at times turbulent past. Operating as DARMAR in the 1950s, it made shoes for men, women, and children. But in the 1970s, it was nationalised by the Derg Regime, the shortened name for the ‘Provisional Military Government of Socialist Ethiopia’, a Communist Marxist-Leninist military junta that ruled Ethiopia from 1974 to 1987. The fall of communism worldwide also affected Ethiopia and led to the formation of the People’s Democratic Republic of Ethiopia in February of 1987. 

The company remained under government control until 2011 when it was purchased by the current owner, Ato Tedla Yizengaw. Yizengaw, a serial entrepreneur who owns several thriving Ethiopian businesses, and who has guided Anbessa into a new era with the backing of a strong board of directors.

Anbessa exports to Africa, the USA, EU, Middle East, and Asia

With a staggering 65-70% of the domestic market, Anbessa also exports to the rest of Africa as well as the USA, EU, Middle East, and Asia. While its primary product is shoes, it also manufactures bags and belts, ensuring that no leather is wasted in the production process. 

Its growth and success has been recognised by the Brand Africa 100 ratings, with position #23 in 2018 followed by an impressive climb to #12 in 2019. It is the sole Ethiopian brand recognised in the Brand Africa charts. Export figures for 2017 exceeded $750,000, a figure they hope to grow steadily with a new factory looking to increase production levels.

In September 2017, the company moved into a new UD$15 million production plant in Akaky Kaliti. The primary aim of the new plant was to ramp up production from the previous 3500 pairs of shoes made daily to a new output of 10,000 pairs daily. But Yizengaw is an astute businessman and knows that it’s not just about quantity; he needs to improve and maintain quality to increase their export market. So the company has partnered with the Leather Industry Development Institute (LIDI), an Ethiopian organisations founded in 2010 to offer training to all areas of the leather industry and to improve skills at all levels of the workforce.

To increase their export volume from 10% to 70%

More recently, Anbessa bought the bankrupt Habesha Tannery in July of 2019 for just under 1 million US dollars. This will allow the company to not only produce their own leather but also to have a much more hands-on approach to quality control at every stage of the manufacturing process. Anbessa sees the acquisition of the tannery as a crucial part of their plan to vastly increase their volume of exports. The machinery in the tannery – which Anbessa plans to expand – was worth over US$1 million alone, so it was a clever bit of business. The Turkish company who had owned the tannery had become bogged down in default payments with the Development Bank of Ethiopia. Anbessa hopes that the new acquisition combined with their new factory will increase their export volume from 10% to 70%. 

As well as the quality of their footwear, many commentators point to Anbessa’s business practices as a major positive. All the material they use in production comes from sustainable sources, a major selling point when it comes to international markets. And their focus on fair treatment for all their workforce – up to 1,636 since moving to the new factory – also draws praise. The staff received discounted meals in the factory’s modern and clean cafeteria. Every staff member also receives free medical check-ups, and the factory itself meets stringent safety standards. The company also adheres to International Labor Organization (ILO) regulations, ensuring that all staff are of minimum working age and that no minors are ever employed. 

With experienced and forward-thinking management, a dedicated and well-treated workforce, and quality products that are being more and more recognised internationally, Anbessa is a success story that looks like it will keep on growing. 

Photos: resolution.studio / squarespace-cdn.com / twimg.com

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Adamant, the new african digital adventure

Comments (0) Africa, Business, Entertainment and Lifestyle, Featured

Adamant is a new digital medium aimed at connected African youth. The media promotes continental ambitions through a network of creative and offbeat influencers. Meeting with its founder Denis Cantin and its program manager Angélique Amougou.

  • Denis Cantin, you are the founder of Adamant Media, before talking about your new digital media, let’s talk about you and what led you to create Adamant?

Denis: I was heading the content sales over Europe-Middle East- Africa for A+E Networks (Disney / Hearst) for 5 years in London and I thought there was still a place in Africa for high level Entertainment media , gathering Africans and Diaspora, offering the best of comedy Series, sketches, Beauty, Sports and news. And that media should be digital, free and on mobile to reach everyone. I left my job last summer and we have launched Adamant on the 1st of April 2019.

  • Can you explain how Adamant works? 

Denis: We are settled like a proper Media group and we control the whole chain from Creation and Production to Broadcast and Advertising: 

First, adamant is the media of Continental Entertainment. Millions of people watch us and enjoy fresh high quality African content on a daily basis. 

adamant is also a studio, aggregating and supporting the best producers and talents from every corner of West and central Africa. 

Last but not least, adamant is an unique expertise in digital communication and marketing over the the whole Continent. Africa is experiencing massive growth you could compare it to a startup for that matter. Africa is as digital as you can get. We are in our element. Our logline is indeed “ Digital, Continental, adamant”. 

  • Angélique Amougou you are in charge of influencer relations at adamant, what drives the talents and influencers to join Adamant, according to you? 

Angélique: Quite honestly, there’s no better home than adamant for talented influencers. Our business model has been set up to allow comedy influencers, our A-Producers,  to grow without losing their soul and their business. We encourage creation, we finance the best talents. Not only, we are also sharing our experience in terms of storytelling , post editing, promotion and access to sponsors. 

Some influencers are already big in their own country like the super popular duo the Pakgne (Murielle Blanche and Marcelle Kuetche) in Cameroon with already 1 million followers.  With us, they have become continental stars. Some are less known, and when the adamant team feels they’re good, we offer them an A class treatment and after a few weeks, it looks like they have always been famous.

“babatché à tout prix” was watched by a few thousands people before we got involved, it was promising but still limited. Now with adamant, each of their episodes is followed by between 300 000 and 2 million people! They are some genuinely International stars now. We did the same for the couple Thakai and many others. We have now the biggest team of influcencers in this part of the World. And we can tell you: each and every of them count. 

African talents are amazing and we are glad to share this with the rest of the world.

Les gos Babatche – adamant
  • What kind of audience Adamant is targeting ? 

Denis: Our audience is mostly between 18 and 44 years old. They are adults and parents. Social networks in Africa are usually male skewing but we are very balanced between male and female at 50/50. Our audience is connected and engaged. Our engagement rate is just tremendous: 34%!  Our audience is urban and strongly connected. Our first cities are Abidjan, Dakar, Douala and Paris but we do not only reach the big cities; adamant is followed in every corner of Francophone Africa and the world. You can’t imagine how global we are.

  • What new programs are you trying to put in place? 

Denis: adamant will remain pure entertainment and close to our audience’s everyday life. So we won’t explore genres like crime, sci-fi …Unless there is a twist, a good idea and lots of fun! 

 I will tell you that the quality will only go in one direction: up. And more and more content will be original and never seen on line. Stay tuned!

Angelique: Talent wise, we have wonderful talents in the key territories Senegal, Côte d’Ivoire, Cameroon now. We are about to contract with influencers in Burkina Faso, we are digging in Mali, Madagascar, Guinée. Be sure we won’t forget any territory.

  • So you are producing branded content, what do you bring to advertisers that is unique to adamant?

Denis: The affinity. adamant is close to our audience thanks to a very dedicated team and our influencers. We make people laugh on a daily basis. There is no better communication than a smile.

And with this smile, we provide the top notch values services of a digital agency with reflection, strategy, tactics, ads and even more important, high value video production. We invent formats and new series on demand. We clearly do our best to spoil our clients ad we are committed on our targets and KPIs.

  • What are your ambitions, your future plans or projects for Adamant?

Denis: adamant is fast and furious (smile). We are launching this week our free VOD site with all our videos. We will announce soon a business partnership with a leading Film production and talent agency in the heart of Nollywood. This allows us to produce both in French and English original with top influencers. We are post producing our first animation for pre-school children with our talent’s voices. We will of course expand out of the Francophone area soon, but first thing first, we have to make sure our clients are spoiled and that we remain the leaders.

Ah yes, maybe a last one;  the Studio veteran is now talking, my sincere dream would be to produce the Pan African comedy feature Film starring all our great influencers. And this will come true sooner than later!

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Russia’s Return to Africa

Comments (0) Africa, Business, Featured

Once an important player on the African continent, Russia has renewed its aspirations for economic, military, and trade ties with several African nations. From Algeria to Zimbabwe, Russia is investing in energy and resource projects, lending military and diplomatic support to embattled African leaders, and once again positioning itself as an influential presence in the region.

Historical ties with Africa and shifting interests

During the height of the Soviet Union, newly independent African countries such as Mozambique, Egypt, the Democratic Republic of Congo, Somalia, Ethiopia, Angola, Benin and Uganda all received valuable materials and ideological support from the Russian superpower, including training and education to many of these country’s leaders. The Soviet Union’s influence across African states was widespread until the fall of the Berlin Wall and the dissolution of the regime in 1991.

Fast-forward to 2018, and Russia appears set to return to its influential position over the continent – yet with a very different approach and goal in mind. As African nations are opening up to being courted by new strategic partners, the time is ripe for new foreign entrants to make their mark on the continent. Russia is thus in a good place to re-establish itself across the region – and indeed appears to be doing so – via strategic investments in energy and raw materials.

Investment in Energy and Minerals – new opportunities arise

According to ISS Africa, trade and investment between Russia and Africa grew by 185% from 2005 to 2015. Whilst in 2017 alone, Russia’s trade with Africa rose by 26% to $17.4 billion. Senior fellow at the Carnegie Endowment for International Peace, Paul Stronski says there are many advantages for Russia engaging with resource laden countries on the African continent. With a shortage of minerals such as chromium, bauxite, and manganese, all of which are important to industry, Russia is looking for rights to extract minerals, oil, and gas in less complicated or costly places than Siberia and the Arctic, Stronski says. With a strong presence on the national soil and a proven expertise in raw material extraction, no doubt that CEOs such as UMMC’s Iskander Makhmudov will be setting their eye on the continent sooner or later.

Economically, the focus of Russian investment is on energy. Russian power companies, such as Lukoil (oil), Gazprom (gas), and Rosatom (nuclear energy) are already active across the continent, with most activity being in Uganda, Nigeria, Egypt, Angola and Algeria. Others, such as Kuzbassrazrezugol (a coal mining organization, and also a company Iskander Makhmudov has stakes in), are already global exporters and could very well aim to penetrate the African market in the future. Others, such as Transmashholding (also a company Iskander Makhmudov has interests in), already trade with Egypt and South Africa – admittedly some of the most developed markets on the continent.

According to energy news site Power Technology, a deal between Rosatom and Egypt’s Ministry of Electricity to create the country’s first nuclear power plant has already been finalized. As most large Russian corporations are fully or partially state-owned, Russian interest takes the form of public/private partnerships.

Indeed, although Russia’s main arms exports are to Asia, according to the BBC, sales to Africa continue to rise, strengthening Russia’s position on the continent.

A growing geopolitical influence…

Another reason Russia may wish to gain a foothold on the continent is that diplomatically, Africa is a geopolitical strategic landmark. African states comprise of the largest voting bloc across diplomatic, security and economic institutions, such as the UN Security Council. Therefore, holding influence over Africa could have a global reach. Other emerging economies, such as China and India, have also expanded trade significantly across the African region. According to US research group the Brookings Institute, China provided some $60 billion in financial support to Africa in 2018.  

Although Russia lacks the financial muscle of China, through strategic investments, military might and soft power, the country will see a gradual increase in influence across the African continent, according to ISS Africa research analyst Stephanie Wolters. She believes that, amid a new ‘scramble for Africa,’ it will be up to African leaders to exploit the renewed attention from Russia by brokering favorable deals on good terms, rather than fall victim to previous exploitation by Europe and the West.

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Africa gets its first smartphone manufacturing facility in Nigeria

Comments (0) Featured

While mobile phone penetration has been rapidly increasing throughout Africa for several years, until now, all the smartphones sold on the continent were imported from overseas. However, as AfriOne opens up its first smartphone production factory on the continent, the hope is that the flourishing technology can provide greater employment opportunities for the next generation.

The First in Africa

Mobile phones have become an integral part of life for many people, and the proliferation across Africa has increased rapidly in recent years. In Nigeria, the market penetration has surged and investments in the telecoms sector skyrocketed by 6400% in the past 4 years. With such growth, it is no surprise that Africa’s first smartphone production unit has found its home in Nigeria.

The company AfriOne has established the factory in Nigeria’s Lagos Free Zone with an initial investment of $10 million. The plant will begin producing 120,000 units per month; however the company is confident that the facility will eventually produce as many as 300,000 products per month.

The new range of smartphones will cost between $92 and $108 and are aimed at Nigeria’s middle income consumers. AfriOne’s parent company, Contec Global, intends to open up a second production unit as it continues its expansion.

The investment seeks to capitalize on the huge expansion in e-commerce within the region. E-commerce is predicted to account for 10% of all retail sales in Nigeria by 2025, and consultant group McKinsey estimates it could be producing $75 billion in annual revenue by this time.

The 20,000 square foot production facility includes a Research & Development (R&D) department and testing laboratories. Mr. Sahih Berry, AfriOne’s Founder and CEO, said that the company has a goal to “democratize technology, by offering affordable innovations through our product offerings and removing barriers deterring the large scale adoption of advanced technology in Nigeria.”

By Nigerians, For Nigerians

The unveiling of a facility such as AfriOne’s new smartphone production unit offers immediate job opportunities as well as the obvious increase in options for the Nigerian consumer. AfriOne’s Chief Operating Officer, Mr. Sandeep Natu, told the press that the factory will initially employ around 500 people. Both the company and government officials are hopeful that the long term benefits of the operation will be more far-reaching.

Contec Global’s Managing Director, Mr. Roheen Berry, said that the company is dedicated to increasing opportunities for young Nigerians through a policy of Corporate Social Responsibility.

Mr. Berry explained that the facility will have various training programs for young men and women working at AfriOne, and added, “We are tangibly investing in Nigeria’s future through AfriOne, while providing a valuable skill set to its workforce that will facilitate continued innovation in Nigeria’s emerging, dynamic and robust market.”

The Nigerian government believes that the venture will not only create immediate employment opportunities, but will help foster a culture of innovation and technology within Lagos that could lead to greater long term growth. Lagos State Governor, Akinwumi Ambode, announced the plant’s opening at a press conference in which he expressed hope that this would lead to the city of Lagos create a 24-hour economy.

Mr. Ambode also discussed AfriOne’s commitment to working with a local college, Lagos State Polytechnic, for the maintenance and repair of mobile devices. He said, “The collaboration with Afrione will be of immense benefits to these students and the State.”

The factory promises to offer these students practical experience within the field of telecommunications and mobile technology, thus spreading the potential impact on future job creation far beyond the direct employment within the plant.

Lagos State Government already had a youth training initiative in place, known as the Empowerment Trust Fund, and Mr. Ambode believes that, “AfriOne’s collaboration will complement efforts by the Lagos State government in ensuring that these youths are empowered.”

Nigeria currently has around 154 million mobile phone users, and e-commerce and mobile banking are both rapidly growing sectors within the West African nation. As these markets continue to grow and attract investment, a domestic center for the production of the medium needed to access these fields may seem long overdue. AfriOne assured press that the phones would use cutting edge technology and would come with popular African apps for banking and farming already installed.

AfriOne will be looking to expand its production base quickly, and the local government hopes that further development provides an ongoing boost to economic growth and employment.

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