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Why Tunisia Believes Exports May Ignite Recovery

16 May 2016 Comments (0) Business, Featured, Middle East

tunis

Due to political instability and terrorism, Tunisia has been struggling economically. Could exports be the solution?

Tunisia’s economy had been in a fragile condition for many years. Still reeling from the global financial crisis, the Arab Spring uprisings left Tunisia and many other North African economies stagnant as a result of the regional instability. The problem was further compounded by risk adverse foreign investors, who came to view countries in the region as unattractive prospects.

Then came the terrible terrorist incidents of 2015. The attacks were designed to undermine the Tunisian economy, and they were successful in doing so. The portents were dire for a country in which tourism accounted for 14.9% of GDP in 2014, whilst employing approximately 12% of the working population.

Exports as the answer

A full-on financial crisis was fortuitously averted by the slump in global oil prices, combined with a good year for Tunisian exports of olive oil. Olive oil production on the European continent was hampered by a historically poor harvest in 2015. Yet Tunisia enjoyed record harvests, which enabled the beleaguered nation to quadruple its export revenues of olive oil from US$ 250 million in 2014 to in excess of US$ 1 billion in 2015. These factors have helped Tunisia narrowly avoid the fiscal brink; additionally they have illuminated a potential escape route from the economic wilderness.

The boom of last year’s olive oil season has set events into motion, as Tunisia can ill afford to let such a success become a one-off. Fortunately the EU has realized this, and in an effort to assist Tunisia they doubled the country’s olive oil export quota back in September 2015. If high production can be maintained, Tunisia can become a perennial player in this area. However, in a microcosm that reflects the overall Tunisian economy, Tunisian olive oil products are exported in their most basic and least valuable form. Value and jobs can be added by exporting refined, branded bottles as opposed to the current situation: exporting raw olive oil that is refined and branded by Spanish or Italian firms.

Transitioning to the exportation of more diversified and sophisticated products is something that would benefit other sectors within Tunisia. As an example Tunisia currently exports crude oil. However efforts are being made to finance and build the necessary facilities that will allow for the exportation of refined oil products. As with olive oil, this will create jobs and generate more revenue from the countries resources.

What needs to be done

At a recent conference to discuss the promotion of Tunisian exports, the President of the Tunisian Confederation of Industry Trade and Handicrafts, Wided Bouchamaoui, highlighted the value that an increased focus on exportation would bring to the economy: “Tunisia could raise the value of its annual exports to 100 billion dinars in the next decade.”

However, if such targets are to be achieved, continued oversight will be needed. Due to government intervention, the Tunisian dinar has been overvalued for many years, subsequently hampering exportation as Tunisian goods have been comparatively expensive. In an attempt to remedy the situation the Tunisian Central Bank has allowed the Dinar to depreciate in a controlled fashion. Despite this, the currency is still overvalued by as much as 15% according to some analysts. Further controlled depreciation is an ugly necessity, should Tunisia want its goods priced properly on the international market. This would serve as the catalyst to stimulate Tunisian exports and help reduce the trade deficit (US$ 6.6 billion).

The painful fallout from this policy is that for ordinary citizens their savings have lost value and their buying power has been reduced. The government finds itself in a precarious, high stakes situation: risk social unrest by allowing the currency to slide further, or hamstring the export-led recovery by giving in to public pressure.

Additionally, Tunisia has a major problem with illegal cross border imports and exports, a legacy from the Zine El Abidine Ben Ali regime. These activities undermine the country’s legitimate export enterprises, discourage foreign investors and deprive the state of taxable revenues. Whilst the current government has taken some steps to eradicate these practices, more must be done to legitimize all cross border trade.

If managed correctly, the export industry can be used as a major weapon in the Tunisian economic recovery. The benefits are numerous: exports can generate much needed revenue for the nation, tackle high unemployment, rebalance the trade deficit, generate new industries and encourage long-absent foreign investment in the country.

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Looking Back on Kenya’s First Startup Acquisition

14 May 2016 Comments (0) Africa, Business, Featured

Weza-Tele-Founders

Kenyan financial technology startup Weza Tele was acquired by AFB financial group for $1.7 million, the first and largest acquisition of a tech startup in Kenya.

The startup-acquisition cycle is every Silicon Valley entrepreneur’s dream: a tiny idea that results in a multi-million dollar payout when a corporation recognizes the genius of your small-but-wildly-successful company. WhatsApp, the seemingly simple messaging service used around the world, was bought by Facebook for $19 billion; Skype, the Star Trek-like video calling system millennials had been dreaming of since childhood, was bought by Microsoft for $8.5 billion; and Clementine, an app that allows users to make conference calls without being tied to a cell phone, was bought by Dropbox for $100 million after less than one year on the market. In tech-intensive countries, these stories are hardly noteworthy because as soon as a new startup emerges, rumors abound regarding which major company will buy it.

This is not the case for countries like Kenya, where the startup industry is truly only starting up. In fact, the first-ever acquisition of a startup by a major company occurred in mid-2015 when AFB, the consumer finance group based in Ghana, purchased the Kenyan startup Weza Tele for $1.7 million.

A True Start Up

Weza Tele is truly the byproduct of the 21st century competitive yet collective experience: Weza Tele was created at Nailab, a co-working space that provides 3-6 month internships for budding entrepreneurs, and launched at DEMO Africa, a conference that hand picks innovative products and services from around Africa, in 2014. Weza Tele was founded by Hilda Moraa, Sam Kitonyi and Newton Kitonga and is “a leading provider of innovative value added mobility solutions in commerce, supply chain and distribution, and mobile payment options” available not only in Kenya, but also across Nigeria, Tanzania and Zimbabwe.

Weza Tela has two major existing business solutions: MyOrder, which makes supply chains for small and medium distributors transparent and gives greater visibility to individual manufacturers, and Odoo, which is a website-building application that provides a suite of add-ons including SMS ordering. In addition, Weza Tela offers services to streamline businesses’ SMS-ordering processes and can be hired for consulting services. Frost & Sullivan, the entrepreneurial company who awarded Weza Tele with its 2014 Entrepreneurial Company of the Year, said that “Weza Tele has excelled in an untapped market by tailoring flexible solutions for small scale supply chain sector. It offers cost-effective solutions to address the challenges faced by SMEs in the supply chain industry and provides valuable tools to drive their sales and marketing.”

Weza Tele myOrder

Selling Out Encourages Others to Buy In

After its 2014 launch at DEMO Africa, Weza Tela was met with major success, and purchased by AFB just one year later. AFB “provides credit access to customers in Africa through a range of financial products, including mobile loans and retail credit cards.” Launched in Ghana in 2010, AFB now operates in Kenya as well as Tanzania and has more than 400 retail partners. By purchasing Weza Tela, AFB will be able to get its foot in the door of markets in Nigeria and Zimbabwe.

This landmark acquisition, says Jessica Colaco (director of partnerships and community at iHub), is “history in the making as it opens doors for growing startups in this ecosystem. The Weza Tela team are a lighthouse for others in the Kenyan startup ecosystem” and will encourage others to continue working towards their goal. AFB’s purchase shows Africans that major, multi-national companies have confidence in homegrown ideas.

A Vote of Confidence for Homegrown Ideas

Weza Tele has promised customers that the transition will be seamless and services will not be interrupted. Should this transition go as planned, big things may be looming on the startup horizons for Kenya and beyond.

By demonstrating their confidence in Weza Tele through a massive purchase, AFB is not only showing young entrepreneurs that their ideas have value and may result in a big payday, but demonstrating to Africans in general that they do not need to rely on outside ideas to move their countries forward. If large financial institutions are willing to take the risk on relatively young startups, then perhaps more ideas will come to fruition through co-working spaces and conferences meant to showcase and launch the best and brightest.

Encouraging young leaders to create their own solutions to local problems is of the utmost importance for any community, particularly one that has had been so directly and heavily influenced by outside forces for centuries. It is ideas like those behind Weza Tele that show a deep understanding of the needs of local businesses. Hopefully, Weza Tele’s success story is just the first chapter for Kenyan technological innovation.

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Nairobi establishes itself as one of Africa’s leading tech hubs

12 May 2016 Comments (0) Africa, Business, Featured

nairobi

Nairobi leads the way as Africa’s most recognized tech hub and it is set to get bigger.

Nairobi has been establishing itself as a tech hub for several years now. The high numbers of STEM graduates that come through the doors of the several colleges around the city have helped sustain this reputation. However, it is only in the past few years that the entrepreneurial ethos which fuels startups has really begun to flourish.

As things stand, Nairobi still has an unemployment rate of 40%, but the government is hopeful that by investing in the technological talent pool of the city, startup companies will help address this problem.

Quite simply, startups create jobs but only in recent years has the proliferation of mobile phones and the internet in Nairobi allowed tech startups to prosper.

Investing in the infrastructure of growth

Nairobi has had the potential to explode as a thriving tech hub for some time, but without the average person having access to the technology to provide a large customer base, the progress of the city was stifled.

However, Internet penetration has rocketed, with 43% of the Kenyan population having access in 2014, compared with only 14% in 2010. In addition to this, by 2014 82% of Kenyans had a mobile phone. These factors are instrumental in opening up markets for tech-based startups.

A prime example of this is the 2010 startup M-Farm that allows farmers to get instant access to market prices and where they can buy and sell goods at the click of a mobile phone button. The business was set up by three women who wanted to help farmers cut out middle men and make a greater profit. Co-founder, Linda Kwamboka sums up the importance of technological access by saying, “Mobile phones are the best way to go (for business).”

The enterprising nature of local people, together with the government, has ensured that the city and nation do not miss out on the opportunities that a tech centered industry could provide. In 2010, Nairobi’s iHub opened, a large complex for investors, entrepreneurs and tech graduates to converge and develop new ideas. In only 6 years, the hub has spawned 170 startup companies and created over 1,300 new jobs.

iHub in Nairobi

iHub in Nairobi

The iHub complex now seeks to be entirely self-funded and one of its creators, Erik Hersman told Forbes magazine that, “A group of people are investing in the iHub in order to help us grow…The iHub’s mission is to catalyze the growth of the Kenyan tech ecosystem.”

To help sustain such growth, the Kenyan government partnered with the firm Nailab to create a technology program worth $1.6 million that would provide funding and educational support to entrepreneurs. The support has worked.

By 2014, technology accounted for 8.4% of Kenya’s GDP, but this is a proportion that is continually rising. In fact in the summer of last year, Bloomberg reported that Kenya’s tech industry could be worth $1 billion over the next 3 years.

A city evolving

Despite the development in Nairobi, it is obviously a long way off catching up with the hugely prosperous cities of the developed world. But this is something that could well change. The range of startups is already hugely diverse, from laptop manufacturers like Taifa to the likes of Rehau HomeGas, which creates micro-biogas equipment that runs off cow manure.

New hubs for innovation are opening, with both the aforementioned startups coming from the newly established Nairobi Industrial and Technology Park. Moreover, the Economist Intelligence Unit has predicted that by the end of this year, Nairobi will be one of the 40 fastest growing urban economies on the planet.

What seems likely to maintain this meteoric rise is that the government continues to commit itself to investing further in the city’s development as opposed to treating its new success as a finished task. The country’s grandest plans center on a Techno City, which they hope to have opened by 2025. This complex would provide housing and work spaces for 200,000 professionals. Bloomberg reported that major corporations such as Samsung and Blackberry are already expressing interest.

When the US President Barack Obama visited Kenya last year, he spoke of an emerging economy and entrepreneurial spirit within the country.

The attitude of Kenya’s government, graduates and the people working within its tech industries can perhaps be summed up by a line from Obama’s speech that drew warm applause:

“Because of Kenya’s progress, because of your potential, you can build your future right here, right now.”

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FillApp: Saving South Africans at the pump

11 May 2016 Comments (0) Africa, Business, Featured

south africa petrol station

FillApp is the latest in apps aimed at saving consumers money by notifying them of real-time price fluctuations. This South African smartphone application lets users know the best times and locations to fill up their gas tanks based on their car size, make, model and fuel type.

The South African rand lost more than 26% of its value in the last 6 months of 2015, crushing citizens’ ability to participate in the global market. This devaluation was intensely felt across all sectors, particularly those involving global goods such as gasoline. As the rand fell (and continues to fall), South Africans are paying the price at the pump. Despite the fact that oil prices are plummeting to new lows, South Africans were not feeling the same relief as, say, Americans. This is because their currency was falling faster than the price of petroleum.

Sense Saves Cents

Recognizing the need to alleviate this financial burden, the South African tech company TouchFoundry created FillApp, an app for Android and iPhone platforms that allows users to save money at the pumps. Users simply input basic metrics about their vehicle, such as make, model, tank size, gasoline type and whether the driver is more likely to fill up at coastal or inland cities.

Based upon these metrics, the app is able to calculate an individual driver’s savings if she should fill up on a certain date. The app then sends each user a notification at the beginning of each month letting them know if they should fill their tanks sooner rather than later based upon the predicted price changes.

FillApp

FillApp calculates these fluctuations based upon publicly available information from government and agency websites. Co-founder Lance Jenkins says that “every-day people aren’t able to access this data efficiently and conveniently when they need to. So, we did the time, crunched the code and came out with an elegant product that will hopefully add a touch of convenience to everyone’s lives.” Jenkins is referring more to the intellectual accessibility of information rather than the physical availability: the information FillApp uses to make its predictions is readily available to anyone with internet access, but it is taking the time to understand what the data means and how those numbers will be applied to the real world that takes time.

The Department of Energy recalculates fuel prices to include taxes and levies at the end of each month, and the South Africa Central Energy Fund uses this information to update fuel-price predictions on a daily or weekly basis. The Department of Energy puts these new, comprehensive prices into effect on the first Wednesday of each month. As soon as FillApp learns of the new price predictions, they are able to advise users on when and where to fill up their tanks based upon the information previously provided.

These sources allow the FillApp to provide up-to-date fuel price predictions based upon national agencies’ publications. “We scan reliable sources and we then basically get an algorithm that gives us a prediction of what the fuel (price) will probably be,” said Fabio Longano, TouchFoundry’s founder.

Taking Back the Purchasing Power

It is publicly sourced apps like this that are helping consumers take back the power in a world that seems impossibly confusing and unpredictable. By empowering consumers with knowledge about when and where to fill their tanks, FillApp is giving South Africans the information they need to potentially save a great deal of money.

As OPEC (Organization of Petroleum Exporting Countries) has allowed oil prices to fall thanks to a flood in the market, South Africans (and most others) have experienced relief at the pumps. Unfortunately, gas prices seem to be particularly unreliable in South Africa: Reuters predicts that the price of gasoline will go up by 12 cents to 12.74 rand/liter, or about $3.20/gallon. The current price of gasoline in America is, for instance, between $1.99-$2.65, depending upon the state. This means there is substantially more of a burden upon South African gasoline consumers than upon American: not only is the price of gasoline about a full dollar more per gallon in South Africa than in America, but given the massive differences in average income, the high price of gasoline takes up a larger proportion of a South African’s income than it does an American’s. This is not unusual, however. The United States is known for having low taxes on gasoline and usually has much lower gas prices than developing countries.

Getting the Goods

While South Africans’ relief at the pump has not been as intensely felt as in other countries, FillApp is increasing consumers’ ability to make informed decisions about when and where to purchase gasoline. Apps like this are popping up all over the world, and give a fascinating look at the future of capitalism in a world with increasing income gaps.

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Wari is now Senegal’s first choice for money transfers

10 May 2016 Comments (0) Africa, Business, Featured

wari

The money transferring business Wari has become Senegal’s first choice as it continues to expand into other countries.

Wari might not be a familiar name to people outside of Senegal, but the money transferring system is almost synonymous with sending money in the country of its creation. In fact, Wari is so widely used that in Wolof (the country’s most widely spoken language), the phrase “Warima ko” means “send me money”.

Wari’s main rival in the world of money transferring was the international company Western Union, but Wari now holds 80% of the market in Senegal and the company is growing at a staggering 35% per month.

How it works and why it’s winning

The Wari system is fairly straightforward. A person pays money into one of the multitude of Wari outlets and an SMS is sent to the person they are sending the money to. The person who receives the message then takes their ID and the code they were sent to their nearest outlet and withdraws the cash. By partnering with 45 different banks and 17 African post offices, Wari has ensured that members of the public are never far from a place where they can make and receive a payment.

In addition to this coverage, Wari is commission free and very low cost, which is something that hugely encourages poorer people to feel comfortable using it. In a country like Senegal, being able to provide people with an easy and affordable way to send and receive money is a major selling point as 94% of the population does not have bank accounts. A cash-dominated culture, in which many people are quite poor, makes transfer networks almost essential.

Wari has ensured its status as the first choice by a combination of low costs, ease of use and availability. There are 45,000 points of sale across 26 nations and 2,000 of these are in Senegal, where the company processes around 65,000 transactions per day!

Kabirou Mbodje

Kabirou Mbodje

The parent company behind Wari is Cellular Systems International, established in 2008 by CEO Kabirou Mbodje. Mbodje’s local knowledge and understanding of his own nation’s culture and needs allowed CSI to launch Wari and rapidly gain traction in the market. But aware that the needs and attitudes in other African markets will differ, Mbodje has adopted a sensible strategy toward expansion.

Think global, act local

Mbodje has said that, “Wari was designed by Africans with a vision to go global” and yet going global always involves adapting. Mbodje was self-aware enough to recognize that without the same local knowledge that had helped conquer Senegal, Wari needed to work in conjunction with other companies to be successful in new markets.

As such, Wari has built partnership deals with numerous businesses and organizations in any new country in which they launch. Wari provides the technology to companies who understand local needs but do not have the means to deliver all these services.

From NGO’s to gas stations, Wari has carefully constructed a network of partners within nations like Tanzania, Morocco and Gabon.

The result of such localized deals is that Wari is processing an average of 40 million transactions monthly and the majority of these are outside of the initial Senegalese market.

The road ahead

Despite, what is ostensibly a huge success story, the CEO of CSI and the Wari brand is very measured in his appraisal of his company’s growth. When interviewed by New African Magazine, Mbodje said, “I think I will call my business a success when I am able to serve all of Africa as one entity, giving everybody, everywhere access to…pensions, life insurance… health care, these kinds of things.”

These are hugely ambitious plans but the first steps have already been made. Last year, Wari launched project Services Relay Points that offers citizens services ranging from remote medicine to bill payments. A percentage of revenues are donated to local groups providing healthcare and educational facilities. Launched in Senegal, it has now also been rolled out to Mali and Mbodje sees it as the start of his grand plan.

It is something that Mbodje believes in strongly and it aims to also change the way the continent is viewed from outside. He has previously stated, “Africa doesn’t need aid or loans, but organization.” It will be interesting to see just how far Wari can go in bringing about such change.

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Bassita helps fund social change through clickfunding

9 May 2016 Comments (3) Business, Featured, Middle East

Bassita

Bassita is an Egyptian startup company that created click funding, a new way for charities and campaigns to source funding.

If you have never heard of clickfunding before, then it’s probably because this highly innovative form of fund raising was only created 2 years ago. In 2014, an Egyptian startup company called Bassita was launched, and with it the concept of clickfunding was born. The name of the company comes from an Arabic word that means “simple,” and the idea of clickfunding is to make the creation of funds as simple as possible.

The clickfunding model works through the culture of social media, in which people constantly share and like articles, videos or images with other people. What Bassita does is create a short video highlighting a campaign or promoting a cause and a sponsor agrees to a certain number of shares or likes that must be met for it to then fund the campaign.

This means that people can directly help push a project toward being funded simply by clicking a “like” on Facebook or by sharing the video online. Co-founder, Alban de Ménonville states that, “It’s easy for the cybernaut – by clicking on an appealing project, she’s helping to fund change that is good for her community or society.”

This provides people with the opportunity to feel a connection to campaigns that they like and to feel that even a small action, such as sharing a video, can be a part of a genuine change.

bassita website

Clicking for change

The idea sounds so simple that it seems strange that nobody had thought of it before. But this is often the case with new ideas that become rapidly popular and important. A few years ago, the idea of crowd funding might have sounded like people asking for handouts, and yet businesses all across the world have successfully used the model. Social media has become increasingly political and major uprisings such as the Arab Spring were intrinsically linked to the use of outlets such as Facebook and Twitter. To harness the huge amount of activity that social media generates and to use viral videos in a fashion that generates real financing for important projects seems sure to succeed. After all, the overhead costs are small and the commitment of users is nothing more than clicking on “share” or “like.” The very first campaign that Bassita made a video for was a huge success. On September 1st, 2014, they created a video for a Baraka Optics campaign, which aimed to provide 1,000 underprivileged workers in Egypt with eyeglasses. Baraka Optics had agreed to fund this if Bassita got 10,000 views on Youtube, a target that was quickly met.

Since this opening campaign, Bassita has teamed up with UNICEF to help provide 1,000 new clean water connections to homes in Upper Egypt. In order to extend the way in which users can be involved, Bassita created a points-based system in which the target was 1.5 million points. People provided 1 point for viewing the video, 2 points for liking it, 3 points for sharing or re-tweeting it and 5 points for commenting on the video or tweeting about it.

There is a unique nature to these campaigns in how they give any person a chance to play a small role in helping to bring about positive changes. Ménonville said, “The clickfunding model can change the world. More than one million people are giving their clicks to help those who do not have access to water! Yes, our clicks count.”

Bassita’s UNICEF video was viewed 2 million times on Facebook within 3 days of being uploaded and the 1,000 water connections are already being built.

The men behind the clicks and the road ahead

The two men who created the Bassita idea are both French nationals who relocated to Cairo to launch their scheme. Alban de Ménonville and Salem Massalha felt that Africa provided a great opportunity for a young business and as Massalha is of Egyptian origin, the North African country became their new home. In an interview with Popout magazine, Ménonville said, “What we’ve managed to do in Egypt in one year is unthinkable in France, for example. Our team comes from diverse backgrounds, and that is our strength.”

As with many new ideas that become ubiquitous, the men behind the clickfunding idea believe that it will become a global concept that simply adapts its campaigns in relation to the different issues facing various places. Bassita has already won a Young Innovators Award and a 2015 Orange Prize for African Social Ventures.

Then in April of this year they won funding of 60,000 Egyptian Pounds from Injaz’s Startup Egypt prize. The future for clickfunding looks extremely promising and the team behind it all truly believes it can revolutionize advertising and ways in which we engineer social and environmental change. When asked about the Injaz award, co-founder Salem Massalha said, “This prize brings us one step closer to changing the world.”

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Bamboo – Africa’s Green Gold?

8 May 2016 Comments (0) Africa, Business, Featured

Bamboo poles

Bamboo farming could provide many African states with a green and lucrative industry.

If you asked the average person on the street to name a country that they associated with the bamboo plant, it’s unlikely you would hear many answers other than China. However, Africa has extensive bamboo reserves that the continent could reap huge rewards from.

What makes the prospect of harvesting the continent’s bamboo reserves particularly exciting is that the benefits offered are not solely economic. While the bamboo would indeed provide a veritable gold mine of revenue to many nations, it is also an opportunity to try and slow down the deforestation that threatens Africa’s myriad environments.

Sustainable, clean profits?

The issue of deforestation is obviously not confined to Africa, but many African countries are particularly at risk from the environmental impact that the practice brings. Cutting down large areas of forest contributes to a cycle of drought and pollution, especially as it leads to soil erosion which has been a primary factor in some of the disastrous famines that the continent has faced.

What makes bamboo so much better? According to Dr. Chin Ong, a retired professor of environment science, bamboo holds soils together, utilizes less water than trees and offers a greater overall package. Ong told the New York Times, “You want firewood; you want to reduce erosion, to maintain the water supply, generate cash and employment. Bamboo comes the closest — it gives you the most things.”

Bamboo is technically a grass, which means after a harvest it regrows and does so quickly. In fact bamboo can grow an astonishing meter per day, and it absorbs almost twice the amount of CO2 that is taken in by a tree.

A crop that is rapidly replenished, reduces pollution levels and does not damage the fertility of soils when harvested is clearly an environmentalist’s dream.

But do the numbers add up on the commercial side? The short answer is yes.

The International Network of Bamboo and Rattan (INBAR) is an intergovernmental body that works with the UN and has valued the global bamboo trade at $60 billion.

Thus far, 18 bamboo growing African states have joined INBAR as they look to make the most of their natural resources without devastating the local eco-system to do so. According to the United Nations Environmental Program (UNEP), bamboo has over 2,000 uses and China claims that if the plant is processed, this number rises to 10,000!

Despite such a glowing profile, the industry has yet to really take off in the majority of the 36 African nations where it grows. Adal Industrial PLC is a company trying to raise awareness and interest to help develop Africa’s bamboo farming. CEO Adane Berhe summed up the current problem facing the bamboo trade in Africa when he spoke to CNN saying, “The farmer who has bamboo is rich, but he doesn’t know it.”

Ethiopia takes the lead

Bamboo cooperative members in Ethiopia

Bamboo cooperative members in Ethiopia

One African nation that is investing in the industry is Ethiopia. Not only is Ethiopia rich in bamboo, with 2.47 million acres of it untapped, but due to widespread deforestation, the government has taken drastic steps to promote sustainable harvests and green industries.

The government has banned producing charcoal from hardwoods and has welcomed investment from China and other nations seeking to grow the bamboo trade.

INBAR now has an office in Addis Ababa and local people and small farmers have embraced the opportunity.

State Minister for Agricultural and Rural Development, Mitiku Kassa says, “Ethiopia has the resources, the investment, a rapidly-developing manufacturing industry and a strong demand for our bamboo products…The expansion of Africa’s bamboo sector has begun.”

As Ethiopia’s bamboo industry begins to grow, the hope is that other nations take note and follow their lead. The early signs are promising as the membership to INBAR continues to expand with new African members; there is patently interest in what the plant has to offer.

China has already offered investment in Ghana and a recent bamboo project there opened up 1,500 jobs.

The chief research scientist at the Forestry Research Institute in Ghana, Andrew Akwasi Oteng-Amoako told IPS news, “We anticipate a revival of investment interest in Ghana’s bamboo industry in the near future thanks to Ethiopia’s success.”

With recent government decrees from Rwanda and Nigeria on the importance of looking into utilizing bamboo resources, the future of Africa’s “green gold” looks promising.

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Ambitious Mall of Africa opens to crowds in South Africa

7 May 2016 Comments (0) Non classé

Africa’s largest and most high-tech shopping mall has opened with much fanfare in South Africa’s Waterfall city.

Shopping malls are not something new to Africa and they most certainly are not a novelty in South Africa, a nation that boasts the 6th highest number of shopping malls in the world. With just shy of 2,000 malls, in a country where a large number of residents have very limited finances, a new super mall seems ambitious.

Ambitious is not an adjective that the developers would feel reticent to accept however, as everything about the new Mall of Africa aims to set it apart from the competition.

Three and a half years of development

The Mall of Africa may have just opened its doors, but the construction of the bold plans laid out by Atterbury Property Developments began back in October 2012. Atterbury have been responsible for the construction of a project that is 80% owned by another firm, Attacq Limited which has the commercial development rights to Waterfall City. The goal is to build a technologically advanced and prosperous city of which Mall of Africa will be the focal point.

The numbers reflect the determination to create something grand for the Waterfall precinct in the Midrand area. The $340 million development consists of 550,000 square meters that house over 300 shops, a host of restaurants and a cinema complex, all under one roof.

It is not simply a matter of grand scales that defines Mall of Africa as a leap forward in terms of its design. The mall hosts unique attractions, such as a large outdoor play area for children that features an interactive musical fountain. Moreover, in keeping with the move towards greater sustainability in business, the mall features several environmentally sound designs. The roof holds solar panels that will provide 4.8MVA of green energy and its toilet facilities will use gray water harvesting to provide irrigation for the surrounding complex.

mall of africa

Keeping up with consumer demands

In a time where many people are shopping online and in which a day out is deemed incomplete without the ubiquitous “selfie” or status update, Mall of Africa’s developers were very aware of the need to create a destination for today’s world.

Perhaps the most challenging installation was ensuring that all 130,000 square meters of the retail space in the huge 550,000 square meter complex provided strong, fast Wi-Fi. For this, the developers turned to VAST Networks and Ruckus Wi-Fi, which were able to roll out the largest Wi-Fi installation ever seen in Africa. CEO of VAST Networks, Grant Marais said, “A deployment of this scale is a massive undertaking by world standards and an African first which we are very proud of.”

Evidently it was hugely important for both retailers and the expected crowds that Mall of Africa could ensure reliable, quick Wi-Fi across the entirety of the complex, which was why this sole aspect of the development began 12 months ago.

In keeping with this focus on modern demands, Mall of Africa has a dedicated Uber drop-off point to work alongside its 6,500 parking bays and valet service, another first in South Africa.

The response to another mall

The more cynical might argue that malls are not what South Africa needs, but a project that has already created huge amounts of work and if successful will provide thousands of jobs is surely beneficial for local people.

The mall opened on Thursday April 28th and saw 124,000 visitors arrive in flocks as they sought to shop at famous international outlets such as Armani Exchange, H&M and Zara.

For the first 5 days of opening, Mall of Africa has remained a huge attraction, with brand manager Vanessa Fourie stating that by 8pm on Saturday, 79,500 people had been to the mall that day.

Fourie seemed confident that the Monday Bank Holiday would also be a boon saying, “I think the public holiday is most certainly going to work in our favor…many stores would still be running specials, adding to the mall’s attraction.”

Official figures released by the mall suggest that 34% of visitors over the first 5 days were repeat customers. This suggests that the range of attractions accompanying the shops has worked well and while it’s early days, it looks like Mall of Africa’s big ambitions might well pay off.

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Youssef Omaïs: the unassuming head of a Senegalese giant

6 May 2016 Comments (0) Africa, Featured, Leaders

Youssef Omaïs

Youssef Omaïs continues to grow his Senegalese agribusiness – Patisen – after 35 years of success.

Youssef Omaïs is unlikely to be a name that is familiar to most people, as he is not a man who courts fame or accolades. However, as the CEO of Patisen, Omaïs heads up a group that provides many of the most popular food brands in Africa.

Omaïs is of Lebanese heritage but is Senegalese born and raised. This firm connection to the country, in which he launched his business, has been integral to earning the respect of his peers but also to ensuring that Patisen has continued to grow year on year.

Patisen was launched in Senegal, in 1981, and aimed to provide the people of the country and others in West Africa with a range of affordable food products. Patisen did not just set out to market recognizable brands, but to take on the international giant Nestlé, in one of its strongest markets. Patisen has even been accused of copying Nestlé with its color scheme and product names. Omaïs casually dismisses such complaints, insisting that the truth behind his success in Senegal and the wider African market is down to two key tenets.

Firstly, there is the fact that Patisen is entirely Senegalese owned and run. Every position within the company is filled by a local person, which must not only foster local support but also keeps overhead costs lower than rivals who employ European staff. Omaïs also states that it is simply a matter of knowing your customers saying, “We know we address consumers, while most foreign manufacturers are disconnected from the ground.”

The Growth of a Giant

This connection to the local markets enabled Omaïs to rapidly turn Patisen‘s range of spreads, chocolate drinks and bouillon cubes into hugely popular and recognizable names. The Chocolion brand of chocolate spread is one of the most popular in Senegal and export markets to the rest of West Africa and even into Europe have continued to increase.

In 2011, Omaïs said that the company’s export business accounted for “10% to 15% of our sales” but that he wanted to “increase this to 85%” as he aims to become West and Central Africa’s first choice.

In the same year, Youssef Omaïs was announced as the “Best Entrepreneur of the Year” for his previous year’s work, at Senegal’s prestigious, annual Sedar awards. This award sits alongside his title of “Knight of Agricultural Merit”, which was given to him by the department of agriculture in Senegal for his contribution to the nation’s economy and job production.

While individual recognition might drive some business figures, Omaïs is a quiet man who does not court the limelight. Rather, his focus is entirely on turning Patisen into an even greater presence within the African market. In 2011, Omaïs secured investment of $14.3 million from the International Finance Corporation, of which $3.2 million was equity.

Omaïs said that he believed the money would “transform us into a regional champion.”

The investment evidently worked, as by 2013, Patisen was employing over 3,000 local people and had a turnover of $143 million. The quietly spoken CEO continued to bolster his local reputation, by using some of his organization’s money to repair and re-open the abandoned Dakar Market, which had fallen into disrepair after numerous fires. Such moves resonate with local communities and make Patisen brands even more marketable.

Omaïs looks to the future

While the heart of Omaïs’s company lies in Senegal, his aspirations extend far beyond his home nation. Patisen is already exporting to 20 different countries, and it is gradually making its mark in Central Africa; but Omaïs wants to spread across the entire continent.

At 61 years of age, Omaïs believes that moving into new lines of food produce will allow his company to become the “undisputed leader in Africa”.

Patisen will open up a new production plant near Dakar in the second half of this year, as it moves into the manufacturing of mayonnaise. Within a year, Omaïs expects the plant to be producing 25,000 tons of the condiment for a turnover of over $42 million.

Omaïs summarizes the ethos of his company goals by saying, “We work every day to contribute to the well-being of millions of people who use our products.”

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International Marrakech Air Show 2016: Bigger Than Ever

4 May 2016 Comments (1) Business, Featured, Middle East

Marrakech Air Show 2016

The Marrakech Air Show is an international aerospace exhibition and conference, attracting businesses from the industry and worldwide spectators.

On Saturday, the fifth biennial International Marrakech Air Show (IMAS) concluded in stunning style. With every year that passes, it seems that this marquee event becomes ever more important. This year saw in excess of 200 industry leading companies take part and covered more than 70,000 sq. meters of exhibition space. While dazzling aerial displays on the final day are what capture the public’s imagination, the real impact of the event is realized through the forging of new business ties amongst the elite of the aeronautics world. This global exhibition is internationally recognized as being one of the top events on the international aerospace and defense (A&D) calendar, attracting industry leaders and international spectators.

The opening ceremony was kicked off in a traditional fashion by the Moroccan marching band. Afterwards, the Royal Moroccan flag and the International Marrakech Airshow flag were flown in tandem over the airfield by military helicopters. This was followed by a breathtaking display from The Royal Moroccan Army’s Aerobatics team who piloted F16 fighters and concluded the ceremony. The gravitas of the occasion was underscored by the attendance of Moroccan Head of Government, Abdelilah Benkirane.

Attendees and Spectators

Exhibitors included Civil Aviation, Spaceflight, Military Aviation, Defense Technology (from land, air and sea) and Research and Defense authorities from around the globe. There were both static and air exhibitions which included industry leaders and national representatives.

Marrakech Air Show 2016 conferenceKey attractions among the static displays were Dassault Aviation’s Rafale and a long-range Falcon 900LX which required a six-man exhibition team to staff the aircraft and show off its capabilities. Also prominently displayed was a U.S. Air Force C-130J Hercules, from the Ramstein Air Base in Germany. This Behemoth stood out as a symbol of partnership whilst promoting regional security throughout the African continent.

Aerobatic display teams from Italy, the UAE, Spain, The USA and the Royal Moroccan Air Force put on stunning shows for eager onlookers, competing over style and inflight capabilities to battle for pre-eminence in their field. The Italian aerobatic team, Frecce Tricolori, performed at the IMAS for the first time ever. They put on a particularly striking display in traditional Italian colors: red, green and white.

US and Moroccan bonds

With the US contingent of the show boasting 15 participating companies, and as one of the show’s largest exhibitors, it shows how important this region is to the US aerospace and defense industry. Among the companies representing the US were Boeing, FLIR, Lockheed Martin and Pratt & Whitney who were organized by Kallman Worldwide in collaboration with government agencies including the departments of Commerce, Defense and State. “The growth of the show and the expansion of military and commercial aerospace infrastructure in Morocco says a lot about the long-term opportunities for our exhibitors here,” said Kallman Worldwide CEO, Tom Kallman.

Not Just an Air Show

In reality, The International Marrakech Air Show is much more than just an air show. It’s an invaluable business and networking occasion for a variety of entities. This year saw exhibitors specializing in fields such as aircraft construction, satellite systems, avionics and onboard components, propulsions engineering, weapons systems, land defense armaments and many more. Senior government representatives from forty countries came to rub shoulders with specialist firms, legislators and aeronautics giants.

In the aeronautics sphere, Morocco has become the strategic gateway between Africa and the rest of the world. Commercial air travel is becoming increasingly more viable and popular for African citizens; authorities and private enterprises are both maneuvering to meet this demand. Additionally, African governments are increasingly looking to invest in defense capabilities and associated infrastructure. Big business opportunities beckon and the Marrakech Air Show is designed to facilitate the process.

In recent years, the Moroccan aeronautics sector has seen rapid growth of between 15-20% per annum. Firms such as Boeing, Lockheed Martin, Airbus, Bombardier and a host of others now maintain a permanent presence within Morocco’s borders. In total, more than 120 world class aeronautics organizations now operate in the country. The success of the airshow has helped demonstrate to businesses that Morocco is the premier platform from which to service new markets in the region.

Ultimately, The International Marrakech Airshow 2016 was as a resounding success. The event delivered on two fronts, firstly as a thrilling spectacle of modern aviation, and secondly as a vehicle by which business and aeronautics can flourish, bringing benefits not just to Morocco but to the entire continent.

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