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Yeelenpix – the African startup changing the way Africa is seen

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yeelenpix

Yeelenpix is the startup company selling images of Africa that reflect the continent’s diversity.

Yeelenpix is a company in its infancy, having only been launched in 2013, but it aims to broaden the way that Africa is presented in pictures. Asking someone to pick an image that represents a vast continent would be impossible, and the team behind Yeelenpix felt that the images available were too limited.

From the Pyramids of Egypt to iconic wildlife on safaris, there are images that are distinctly African, but whole areas of African life, trade and experiences had little documentation. Yeelenpix founder Moussa Fofana felt that this was problematic, not just for how the continent was seen by the rest of the world, but for businesses in Africa who needed stock images for marketing.

Fofana elaborated on the catalyst for starting up his company saying, “It all started with a remark made to me one day, by a friend who works in communications in Abidjan…she had to go and buy images on the western platforms to illustrate papers for her African clients, without the benefit of African images that are at hand.”

Moussa Fofana

Moussa Fofana

Fofana set up the company with his close friends Alex Poblah and Maguette Mbow, who were living in Paris at the same time as Fofana. Fofana is from the Ivory Coast, and the word “yeelen” actually means “light” in his native language of Dioula.

An African database

With a gap in the market identified, the three friends set up Yeelenpix, and immediately looked to source additional funding. However, thus far the company has been entirely self-funded as, according to Fofana, “The private equity firm with whom we were negotiating in Paris has proved too greedy.”

This setback did not stop the company from having early success. Yeelenpix quickly built up a large cache of over 10,000 images from across Africa, and they currently have a network of 50 professional photographers providing them with photographs. In addition to providing employment opportunities for African photographers, Yeelenpix also works with British and French photographers who spend extensive time on the continent.

Within 2 years of their launch, Yeelenpix’s clients include the TV station Africa 24, and Morocco’s Chaabi Bank. The range of images is set to grow, as Fofana has stated they aim to have 100 professionals working for them within a year, and they are also happy to work with amateurs if the quality of their work is good enough. If a company needs images of rice farming in Nigeria, or the cotton industry in Mali, then Yeelenpix can provide the pictures needed to create promotional brochures.

By accepting work from amateurs, Yeelenpix is not only providing work opportunities for aspiring photographers, but it is increasing the range of its reach. Areas of life that might not have attracted professionals become accessible, and countries with less status (than some of Africa’s most famous destinations) get greater opportunities for exposure.

Fofana explained the company ethos on utilizing talented amateurs saying, “They can express their vision of Africa and the market. Young people who are not yet professional contact us, word of mouth starts working.”

Democratizing the process of how the continent is represented puts at least some of the power into the hands of the people, who live and work in the nations being portrayed.

Affordable Accessibility

Yeelenpix operates a flexible price structure to allow as great a number of organizations as possible to access their database, and use their images. On average, it costs $22 to use a Yeelenpix image for a website, with a commission rate of 35% to 60% of sales paid to the photographer.

There are additional fees for companies wishing to use an image on printed materials, but pricing structures are negotiable, thus allowing smaller clients to still benefit from the wide stock of images available at the Yeelenpix website. The images are also hosted in various categories to help clients filter out images that are not relevant to their needs.

Fofana and his team want Yeelenpix to create jobs, but also to inspire pride in showcasing Africa in new ways. Talking about what drives his team Fofana sums it up saying, “We wanted to participate in the dissemination of a new image of Africa. Africa is changing and evolving. (We want to) enable African photographers to become better known and live their art.”

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Elumelu Foundation: Entrepreneurs will lift Africa

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tony Elumelu Foundation

The Nigeria-based foundation pledges $100 million to train and mentor 1,000 entrepreneurs a year for 10 years with a goal of creating one million jobs.

One thousand young African entrepreneurs will receive intensive training, mentoring and networking opportunities as participants in the 2016 Tony Elumelu Entrepreneurship Program (TEEP).

The program, launched in 2015 by the Nigerian entrepreneur and philanthropist Tony Elumelu, is designed to identify 10,000 entrepreneurs over a 10-year period and empower them to launch ventures that will create one million jobs and add $10 billion to the African economy.

The Tony Elumelu Foundation has made a $100 million commitment to the program.

More than 45,000 entrepreneurs from 54 countries applied for the 2016 program, more than double the number of applicants in the first year. The successful 1,000 candidates represent a variety of fields including agriculture, information and computer technology and fashion.

Elumelu Fondation participants

Elumelu Fondation participants

All regions represented

All five regions of the continent are represented. The largest numbers of entrepreneurs came from Nigeria, Kenya, Ghana, Uganda and Cameroon.

(Here is a list of the entrepreneurs from each country and their areas of interest.)

Elumelu predicted the 2016 group of entrepreneurs “will become a generation of empowered business owners who will show that indigenous business growth will drive Africa’s economic and social transformation.”

He said his foundation has invested $8 million in the 2015 group, including $5 million that went directly the entrepreneurs as seed capital. “The results have far exceeded our expectations,” he added. With funding and networking, the program has “helped extraordinary people take control of their destinies.”

In addition to receiving training and networking for nine months, the entrepreneurs will participate later this year in the Elumelu Entrepreneurship Forum.

Elumelu is #31 on list of Africa’s richest

Elumelu is a Nigerian entrepreneur and investor who is listed as #31 on Forbes’ list of Africa’s 50 richest people. He owns the controlling interest in Transcorp, a Nigerian conglomerate with businesses in hospitality, agriculture, oil production and power generation. Forbes puts his net worth at $700 million.

Elumelu became prominent in African business circles nearly 20 years ago, when he persuaded investors to take over a small, failing commercial bank in Lagos and turned it around and made it profitable within a few years. It later merged with United Bank for Africa, which has subsidiaries in 20 countries as well as the United States and the United Kingdom.

According to his profile on Forbes, he also has a stake in the mobile telecom MTN Nigeria and owns extensive real estate across the country.

Entrepreneurs will drive growth

As many African nations work to diversify their economies and move from resource-based revenue to manufacturing and services, entrepreneurship is considered an important way to drive economic growth.

While the continent is already seeing returns, experts say entrepreneurship holds untapped potential to drive economic development to the next level.

A 2014 study ranked Uganda as the most entrepreneurial country in the world and listed Cameroon, Angola, Botswana and Burkina Faso among the top fifteen.

The study, by Global Entrepreneurship Monitor, counted the percentage of the adult population that owned a business and paid wages for at least three months. In Uganda, the percentage was 28 percent. (Suriname in South America was the least entrepreneurial in the world with less than one percent.)

African Development Bank pushes employment

Akinwumi Adesina, president of the African Development Bank, recently reaffirmed the lender’s commitment to entrepreneurship as it seeks to promote a sense of urgency about youth employment on the continent.

In Africa 10-12 million young people enter the workforce each year but only three million jobs are created annually. Even when there are jobs, young people often lack the skills employers required.

“We need a sense of urgency for tackling unemployment,” Adesina said, noting that the bank has created a strategy that could create 25 million jobs for young people on the continent. These programs focus on agriculture, manufacturing, and information and computer technology. The bank will also index youth employment and track the labor market over time.

“The skill sets and the jobs of the future are digital. The world is changing fast,” Adesina said.

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The African body SABER looks to revolutionize energy in Africa

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SABER

Since 2009, SABER has been working to change the nature of energy within Africa.

Energy is at the very core of how economies and societies develop, and yet the sources of energy have become huge issues in recent years. Every developed nation in the world fueled its economic growth off the back of fossil fuels, but as finite resources dwindle, nations are looking for more sustainable means of energy.

In developing regions of the world this is an issue that relates to more than just growth, but also to the well-being of its citizens. The pollution caused by traditional fuels often affects the poorest people the most, and as urban centers become the financial heart of emerging markets, the need for greener energy has become increasingly stark.

The African group SABER is a prime example of people taking the initiative to change the face of energy within their markets.

What is SABER?

The African Society of BioFuels and Renewable Energies (ABREC/SABER) was established in 2009, to work towards creating cleaner and more sustainable sources of energy in Africa. The body is a public-private partnership (PPP) which is funded by 15 African nations in conjunction with various private enterprises.

SABER CEO Thierno Bocar oversees the organization’s work from its central office in the Togolese capital, Lomé.

Saber CEO Thierno Bocar

Saber CEO Thierno Bocar

SABER’s mission statement outlines how significant sustainable forms of energy will be for the emerging markets of Africa, saying, “Transitioning to clean energy is all the more demanding because energy needs are foreseen to expand considerably in Africa over the coming decades with new investment of about two thirds of existing capacity needed to keep pace with Africa’s growth.”

Although the organization is only 7 years old, it has already established a number of strong collaborative partnerships, and has turned ideas into realities. SABER was self-funded by 2012, which meant it had met its goal of being an independent advisory body to the public. In 2013, the group signed an agreement with the Committee on Economic and Monetary Union of West Africa (UEMOA), in which additional funding was allocated to move forward with several SABER projects.

Ideas turned into actions

The most notable of these projects has been the construction of solar powered street lighting across 3 African nations. Togo and Sierra Leone have both had 13,000 solar powered street lamps built, while a further 15,000 have been constructed in Benin. These developments alone are worth around $175 million of investment.

Solar energy features prominently in SABER proposals, alongside hydro-electricity and geothermal energy. These forms of energy are not only clean, but access the continent’s own resources intelligently.

CEO Thierno Bocar stated that within West Africa there were currently three areas that “have been selected: solar street lighting, rural electrification using solar kits or small-scale plants and the installation.”

However, SABER’s work is already expanding as it aims to address renewable energy needs across the continent.

Courtesy of SABER projects, there are currently solar power plants in 8 African nations, geothermal power stations in Kenya and Ethiopia, and a hydro-electric power plant in Uganda.

Continued growth

SABER has established relationships with The African Development Bank and USAID, but 2016 has seen further developments in their cooperative efforts. SABER recently announced a partnership with Oragroup that will provide further revenue for the growing number of energy projects across Africa. Oragroup wants to be known as the leading bank in Africa for fighting climate change, and Mr. Bocar described the $233 million platform as enabling “project arrangement with high added value.”

SABER’s continued growth constitutes more than its own ventures, as Bocar wants to foster environments in which local people drive change and grassroots initiatives can flourish. The plans to help build such a foundation are already in place, as SABER offers expert advice to governments, and is also striving to fund the Seeded Green African Development Fund. This structure will enable private equity to fund small-scale projects across the continent, with an initial goal of a $150 million fund over the next 10 years.

Of course, if SABER’s successes catch the imagination of others, and governments make the most of the support the organization offers, then organic growth within sustainable energy projects could well eclipse such targets. If it does then it will benefit not only Africa, but the world.

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Herman Heunis: the tech entrepreneur who stepped away from the limelight

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Herman Heunis

What’s next for Herman Heunis, the man who created “Africa’s Facebook”?

Herman Heunis is the man who created MXit, which was at one point Africa’s most subscribed to social media platform. Born in Namibia, Heunis grew up in a rural community where his parents ran a sheep farm, but Heunis was drawn to technology as a young man. Having moved to South Africa, Heunis attended Stellenbosch University in 1977 and 3 years later began his career in computer programming.

It was not until 1990 that Heunis launched the first of his own businesses, when he created an ICT consultancy firm. This was followed in 1998 by the launch of Swist Group Technologies, an information and communication technology company which specialized in software development. This entrepreneurial spirit would eventually lead to the formation of MXit.

The MXit explosion

MXit was launched in 2005 as an instant messaging service in Stellenbosch, and it took a rapid hold within the youth of South Africa. By 2013, MXit had a larger user base in South Africa than Facebook, with 45 million registered users in the country. This user base was growing by 60,000 new registered members per day, and 750 million daily messages were being sent across the MXit network.

MXit had originally been created as a mobile game, but it struggled to find sponsors, and the gaming angle was eventually removed. Heunis explained the evolution of the MXit service saying, “An integral part of the game was communication between players. After several metamorphoses we dropped the game idea and focused only on the communication part – that worked extremely well.”

The MXit application on iPhone

The MXit application on iPhone

When MXit was launched the entire team consisted of Heunis and 7 employees, but the rapid growth of the service attracted attention and further investment. Only 2 years into its existence, MXit received major investment from the Internet giant Naspers. What had been an 8 person company grew to employing 150 people as MXit looked to expand its reach far beyond the confines of South Africa.

Through innovative viral marketing, Heunis secured 500,000 users in Indonesia, and while the core of MXit’s users was still in South Africa, the platform was being used in more than 120 countries by 2011. The speed of MXit’s success and growth was impressive, but Heunis does not like to take all the credit, saying, “Timing was perfect and I had a fantastic team. The word ‘failure’ was never an option.”

Selling up and moving on

At the height of MXit’s popularity, Heunis made a shock decision, and decided to sell the company. Stepping down from his CEO position at the end of 2011, Heunis completed the sale of his company in 2012 to Alan Knott-Craig Jr. The decision was evidently a difficult one to make as Heunis said, “Selling a company that you have started is traumatic. Fact of the matter was, I was extremely tired and burned out, and staying on as CEO was not in the interest of the company.”

Knott-Craig Jr’s company, World of Avatar, did not grow MXit as Heunis might have hoped to see. In fact, in 2015 MXit was closed down, and Heunis expressed his disappointment on Twitter. Heunis tweeted that he regretted being too burnt out to continue at the helm in 2011, but that he truly believes that MXit had “all the ingredients to become a major success story.”

Heunis has said that his motto is “You are the captain of your ship,” and it appears that without its captain, MXit experienced a rapid decline after its sale to World of Avatar. As numbers dwindled the reversal of the company’s fortunes could not be stopped, and what had been Africa’s largest social media network ceased to exist.

Since departing from MXit, Heunis has stayed away from the limelight, and thrown himself into various hobbies including endurance bike races such as the Absa Cape Epic.

While MXit’s sale has ensured that Heunis need never work again, it was never money that motivated him anyway. Heunis has said, “For a true entrepreneur, the satisfaction of creating outweighs the money rewards.”

With that in mind, it would be too soon to say that we have seen the last of Heunis as an entrepreneur, but he says he has no immediate plans to return to the world of technology.

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King of Soto: Benin’s answer to Caribbean rum?

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king of soto

Entrepreneur Mabel Adekambi creates King of Soto, a new take on a traditional liquor that is growing in popularity.

Inspired by a tradition of fine palm wine produced in her native Benin, entrepreneur Mabel Adekambi in 2014 launched King of Soto, a high quality rum produced entirely with local ingredients.

“When we say ‘rum’ all over the world, we know it comes from the Caribbean. Why not have a proper product in Benin?” Adekambi asked.

Adekambi’s product comes in 10 different flavors including pineapple, orange, mango, papaya, strawberry and passion fruit. King of Soto only uses natural ingredients and no chemical additives.

Rum production begins with the harvest of sap from palm trees. Rich in yeast, it quickly ferments juice called palm wine. Then the wine is distilled to produce a liquor the Beninese call sodabi, or soto for short.

The nickname inspired the name King of Soto, rum produced from sodabi, spices and fruit.

Process takes 6-12 months

Typically, rum-makers use wooden or aluminum barrels like those used in wine making. However, Adekambi found those were not available in country and would be very expensive to order. Instead she uses 20-liter gasoline cans.

The fruit, spices and sodabi are mixed together and stored cans for six to 12 months before the rum is ready for bottling.

Because sodabi is a seasonal product, it is difficult to produce large volumes of rum. King of Soto uses sodobi that has been distilled several times in order to achieve a refined liqueur.

Adekambi learned about rum production as a student in France.

Studies in entrepreneurship

After studying entrepreneurship, communication and tourism in France, she returned to Benin to work as a manager at Residences Celine Hotel in Cotonou.

King of Soto has become popular, mostly by word of mouth. Production rose from 10 bottles a month to 100 bottles within the first year of operation. The rum is sold in super markets for less than $2.

Sodabi is common liquor in West Africa, although it goes by different names in different countries: koutoukou in Ivory Coast, Akpeteshie in Ghana or Ogogoro in Nigeria.

Each region has secret methods for extracting the palm wine, which creates a variety of tastes and styles.

In Benin, the name sodabi derives from the name of its inventor, who learned distilling techniques from Europeans about 100 years ago.

king of soto bottles

A staple of celebrations in Benin

Benin, especially the region of Adja, is well known for its expertise in producing sodabi, according to Professor Koblévi Aziadomé, former minister and director of the Benin agricultural research center.

Often sold in plastic bottles, the popular beverage is consumed at celebrations and festivals.

Some people add plants, spices or fruits in their sodabi to give it medicinal properties or special tastes.

Negative image

In the past, producers have failed to adequately ferment or distill the sodabi, giving it dangerous levels of methanol and creating a negative image. Both Benin and Ivory Coast have at times banned its production.

But Adekambi seeks high quality, well distilled sodabi to create rum that customers can safely enjoy.

Adekambi believes King of Soto will only grow as the quality and flavor of her product becomes more widely known.

She sees King of Soto as both a business and a patriotic effort as it grows into an export product and employs more people. “For the moment, it is not profitable. But it will become profitable and hundreds of families in Benin will benefit.”

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Alamine Ousmane Mey: Cameroon’s economic mastermind

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Alamine Ousmane Mey

Cameroon’s Finance Minister has energized the country’s economy through reform, infrastructure developments and his own determination.

Cameroon’s Finance Minister, Alamine Ousmane Mey, has been lauded as a brilliant fiscal tactician, a shrewd manager and a facilitator of new business enterprises. Earlier this month, Mey was recognized as Finance Minister of the Year at the prestigious African Banker Awards 2016. The honor is well deserved. While not everyone will have heard of Mey, he is the mastermind driving Cameroon’s fast developing economy, and his recent award gives credit to an exceptional career.

Education and banking success

Born in Kousseri in 1966, Mey grew up in an upper-middle class family. He later gained a solid financial education by studying abroad in Germany, Belgium and Turkey. Mey studied electro-technical engineering alongside banking, which bestowed him with a keen understanding of modern economics.

Upon his return to Cameroon in 1993, Mey obtained a job with the CCEI Bank, which later evolved into Afriland First Bank. He rose swiftly through the ranks, and in 2003 he was appointed General Manager of Afriland First Bank, which was the only non-foreign owned private financial institution at the time. Mey quickly ushered in a new era of success at the company. Afriland had a key role in financing the Cameroonian economy and driving consumer spending. In 2010 the bank issued the equivalent to US$ 567m in credit, an astronomical amount by regional standards. Under his leadership the bank saw rapid growth, and quickly became one of the major banks in the region that still enjoys a strong international reputation to this day.

Government career

Mey’s successes at Afriland bank did not go unnoticed. In 2011 he was offered the role of Minister of Finance, despite no previous government experience. He quickly undertook a range of financial reforms which increased real term government revenues and cracked down on misspending. He also refocused government investment towards sustainable projects that have driven growth in the economy.

Mey has carefully borrowed money to finance key infrastructure developments outside the capacity of the government budget; this has been a particularly astute move, as the loans have been used to target under-developed sectors of the economy with high potential gains, both in monetary terms, and for the people of Cameroon. He highlighted his strategy saying, “Yes, we will borrow, but we will focus on life-changing projects.” In doing so, Cameroon has grown its economy, while comfortably servicing the loans which kick-started the process.

Lom Pangar Pipeline modification

Lom Pangar Pipeline modification

Mey has since has earned a reputation as an expert in putting together and overseeing ambitious projects incorporating multiple parties. One such example was the recent completion of the $86m Lom Pangar Pipeline modification. This complex infrastructure scheme was cost-shared between the Cameroonian government, the World Bank, and the contractor COTCO who undertook the project. The scheme has been heralded as a great success as it was finished safely, on time and under budget, while indirectly benefiting thousands of local Cameroonians. Christian Lenoble the general manager of COTCO, praised the efficiency of the working relationship: “The collaboration between the project and government was superb. To me, it was a key factor in our success in completing our work on time and within budget.”

Now versus then

Before Mey took the helm, Cameroon’s growth stood at a middling 3.3% in 2010. Since Mey took over, the economy has grown year on year and is estimated to hit 5.5% for the financial year 2015. This performance is particularly impressive when considered against both international and regional trends. Many of the world’s nations have struggled to achieve any meaningful growth since the financial crisis. Similarly, many of Cameroon’s neighbors have posted disappointing growth figures in the years 2014 and 2015, largely due to falling global commodity prices or political instability. Cameroon has bucked both of these trends, thanks in part to its economic diversification. Initially, strong commodities exports allowed Cameroon to shrug off the worst of the global financial crisis, but Mey realized the economy was still vulnerable. Under his counsel, the government implemented diversification schemes to develop the construction, agriculture, transport and energy sectors. The fruition of these strategies has allowed Cameroon to largely sidestep the commodities crash, marking another success for the Minister of Finance.

No one would disagree that Cameroon still faces big challenges ahead, but Mey is not one to rest on his laurels. He is committed to meet a range of development targets set by the IMF, and given his past achievements, there is a very good chance of him doing so. Ultimately, the future of Cameroon’s economy appears to be in the strongest of hands.

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Sub-Saharan Africa’s most debt-laden nations

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Sub-Saharan Africa’s most indebted countries are revealed in the latest figures from the World Bank and the IMF.

Recent figures from the World Bank and the IMF provide a clear picture of which of Africa’s sub-Saharan nations have the highest levels of debt. The figures illustrate national debt as a percentage of the nation’s GDP, as opposed to ranking nations on absolute debt. This is an important distinction, as it accounts for how significant the effect of a government’s debt could be to its economic future.

For example, South Africa has the largest overall debt in absolute terms – with a huge 158 billion euros worth – but it also has a much larger GDP then most African states. This larger economic base ensures that South Africa is not even in the top ten of the most indebted nations.

From the highest debt to the lowest

The ten most debt laden countries of sub-Saharan Africa (with the percentage of their GDP that debt represents in parentheses) are Eritrea (126%), Cape Verde (122%), Gambia (97%), São Tomé and Príncipe (92%), Congo (79%), Ghana (74%), Malawi (73%), Angola (70% ) and Seychelles (65%).

In contrast, the ten nations with the lowest percentage of their GDP represented as debt were Nigeria (13%), Botswana (16%), DR Congo and Swaziland (20%), Equatorial Guinea (25 %) and the Comoros (29.2%), Namibia (31%), The Ivory Coast and Burkina Faso (33%) and finally Mali (35%).

Across the entire sub-Saharan region this averaged out at a 52% debt to GDP ratio, which actually compares favorably with Europe, in which the average is 92%.

What is clearly of significance is the degree to which an economy is likely to grow, and thus manage its debt without it becoming crippling. Moreover, what is sustainable for a developing nation is markedly less than it is for a developed market. While 40% is generally seen as manageable for emerging economies it can be significantly higher for large, more established markets.

The good news for Africa as a whole is that average GDP growth is second only to South Asia. A more cautionary view would note that borrowing is also growing quickly, and unforeseen humanitarian disasters, such as the 2014 Ebola outbreak, can have huge economic fallout in developing markets.

Changes to old debt and shaping the future

The single largest impact on the once debilitating debt levels in Africa occurred with the 1996 Heavily Indebted Poor Countries Initiative (HIPC). The internationally developed program was managed by the World Bank, in conjunction with the IMF and the African Development Bank. The initiative was further bolstered by 2005’s Multilateral Debt Relief Initiative, which was managed by the same trio, and led to 35 sub-Saharan nations eradicating over $100 billion of external debt.

While this allowed many nations to invest in social infrastructure, for others it simply meant writing off overdue debt, but did not create new streams of revenue for investment. Whether a nation wrote off old debt, or managed to put new resources into development, all of the affected nations profited in one key area.

According to Marcelo Guigale, a World Bank director, this universal benefit was that governments learnt “discipline” in spending, and had to have clear plans on reducing poverty. As such, Guigale stated African governments had “more money to spend and new offers to borrow—this time from private bankers.”

The concern in some quarters is that borrowing in some nations is outpacing growth, and this could lead to a return to pre HIPC levels of financial burden. An article in The Economist warned that, although Africa’s economies were growing quickly, “growing fastest of all is debt—personal, corporate and government.”

However, a trio of The World Bank’s own economists feel confident that “overall, governments have been borrowing responsibly”, and the IMF have ensured that guidance is being provided to help nations manage their debt constructively.

It is important for nations to be prudent with their borrowing, but even with some worries over rising debt, most experts feel genuine progress has been made.

Todd Moss, a senior fellow at the Washington-based Center for Global Development summarized the nature of Africa’s debt situation, saying, “Despite misgivings about certain countries, Africa is still in a fundamentally different place than it was 20 or 30 years ago when old debts were taken on.”

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Kori-Odan: Making Africa’s mark on the video game industry

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Olivier Madiba

A Cameroon developer is one of the first to focus a game on the mythology of the continent.

With the release of one of the first African-themed computer video games produced on the continent, Cameroon’s Olivier Madiba, 30, hopes to shake up a global industry dominated by white game developers who create white heroes.

Madiba’s company, Kiro’o Games, launched the PC-based “Aurion: Legacy of Kori-Odan,” in April on the United States platform Steam to positive reviews.

To Madiba, it represents more than a video game, Madiba said.

“Our dream is bigger than that. We want to build a bridge between the gaming industry and Africa,” Madiba, the co-founder chief executive officer of Kiro’o Games said.

Game based on African myth

Based on African mythology, the game features Enzo Kori-Odan and his wife, Erine Evou, as they try to take back his throne in a land called Zama after his brother-in-law stages a coup and ousts them.

The game was a long time in the making. He first started talking to friends about making a game about Kori-Odan in 2003 while he was studying software development at the University of Yaoundé.

His father worked at a sugar factory and ran a video store in Douala when Madiba was growing up and video games became his obsession. However, since Cameroon has no video game industry, he could not find a career path in his own country.

After graduating from the university with a degree in computer science in 2009, Madiba taught himself how to create games on the internet and decided to start his own company, based on the Cameroon capital, Yaoundé.

Screenshot from Aurion

Screenshot from Aurion

Investors, Kickstarter campaign fund effort

Madiba launched the studio Kiro’o Games, in 2011, and his team began working on the game in earnest.

The studio, which has a staff of 20 artists and developers, raised $270,000 from investors and more than $55,000 in a successful Kickstarter campaign, which enabled them to complete the project.

When he was young, he had noticed few games had African heroes and the continent was often shown through the lens of war and crisis. Most games feature white heroes because most game developers are white, he said.

Game takes place in the future

Madiba wanted to change that with the story of “Aurion: Legacy of Kori-Odan,” an epic 2D adventure in which the usurped king and queen fight to regain their thrones from the evil brother-in-law.

While the story comes from African myth and tradition, the name adds an element of science fiction: The game takes place in a world that exists 10,000 years in the future on another planet far away from Earth.

Using African characters rather than the typical warriors and magicians of role-playing games, Madiba said he wanted to create a world where “Africa was on top.”

Other Africa studios are developing video games. In Nigeria, Maliyo develops smart phone games with African stories. In Kenya, Leti Arts creates puzzle games with local narratives.

Game captures international attention

But Aurion has captured much wider attention, enough that the U.S. State Department invited Madiba to participate in the 2016 Mandela Washington Fellowship Program, which is part of the Young African Leaders Initiative launched by President Obama.

In addition to being a Kickstarter Staff Pick and being featured in The Wall Street Journal, the game is receiving very good reviews, complimenting both the design and the storytelling.

It is available only for PC but Madiba hopes to develop it and other games with animation for mobile platforms as well. With low labor costs in Cameroon, he believes he can create a profitable business creating games that also tell the African story.

He hopes the game will help foster more diversity in games and create a better understanding of Africa. “Being African isn’t based on your color … It’s how you see the world and what you want to share.”

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An African first, Casablanca hosts the Smart City Expo

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smart city expo casablanca

Casablanca became the first African host to the Smart City Expo this month.

Casablanca achieved a first for Morocco and Africa when it played host to the international Smart City Expo between the 18th and 20th of May this year. While it was a new experience for one of Morocco’s most famous cities, it was also an event with a new focus. The Casablanca Smart City Expo saw a subtle shift in discussions, away from simply technology, to greater emphasis on environmental issues and sustainability.

Technology will always be at the forefront of events such as this, but it appears there is now a commitment to finding ways to use technology for more than just human convenience.

An eclectic and international event

The motto for the May 2016 event was “An open city, inclusive and innovative,” and with guests from around the world, working across multiple platforms, it appears to have lived up to its theme. Academics, researchers and business representatives attended various meetings and workshops, while several events encouraged members of the public to participate too.

Hundreds of participants from across the globe attended the 2 day event, which featured an opening speech from Casablanca’s mayor, Abdelaziz El-Omari, and was officially endorsed by Morocco’s King Mohammed VI.

Casablanca was chosen to host the event by the US Institute of Electrical and Electronic Engineering, while the various exhibitions and public events were organized by Casablanca Events & Animation.

The project saw more than 80 speakers host talks on the integration of technology into city life, and how it can be utilized to improve various aspects of urban living. The four main themes for discussion were Sustainability and Resilience, Mobility and Urban Planning, Collaborative Cities and Citizen Engagement, and Technology and Green Development.

Engaging the local citizenry was a clear priority at the Expo as four major grassroots events looked to attract public involvement. These involved free city-wide Wi-Fi for 4 days, a University showcase of public-centered smart initiatives, a public showing of a new film Human, and a 3 day event for people to try and create new apps.

Aawatif Hayar, Cluster Smart City director of Casablanca, spoke about the significance of reaching out to the people of the city, saying, “This participatory approach will allow us to build projects and interconnected sites in order to gradually develop a smart city…capable of transforming societal and economic challenges into business opportunities.”

Smart Cities aim green

Technology and environmental issues are often viewed as separate or even clashing entities. However, looking at how intelligent use of technology could help solve environmental issues was a key aspect of the Smart City Expo.

Creating technology that cleans up urban environments is intrinsically linked to human welfare, and the desired experience of living in a smart city was central to many platforms.

One of the opening speeches came from Uwe Seidel, a senior consultant from German VDIVDE, who highlighted his views on the cities of the future saying, “The most important thing in building smart cities is to put people first.”

Experts such as Boyd Cohen, urban climate strategist and Entrepreneurship & Sustainability professor at EADA Business School Barcelona, were among other key speakers who reiterated the desire and need for technology to create greener solutions.

Many of the most successful green urban advances have come from Scandinavian cities, and the Expo allowed examples from places such as Finland to be presented to the multinational event.

The United Nations’ Chief of Sustainable Lifestyles, Arab Hoballah, highlighted how integral technology could be for future urban life, saying that cutting edge technology can “be used for achieving sustainability and quality of life.”

Importantly for the African representation in Casablanca, this was an area that Mr. Hoballah felt African nations could make huge progress in. When asked about African nations’ ability to follow in the footsteps of Scandinavia, Hoballah said, “African cities can, and probably will, develop fast, because of digitality…because of smart phones, the kids have the world in their pockets.”

It is fitting that as technology spreads rapidly in Africa’s developing markets, an event that placed great focus on utilizing this for human well-being was held in a major African city. Africa’s first Smart City Expo has come to a close, but after such a large and successful event, it would be no surprise if the continent plays host once again in the near future.

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Will Kenya’s ambitious Konza City project prove doubters wrong?

Comments (1) Africa, Business, Featured

konza city

The construction of Kenya’s Konza City has begun, but will the city of the future fulfill its designers’ grand dreams?

When Kenya announced the hugely ambitious Konza City project in 2008, it was seen by most as a statement of intent by the President Mwai Kibaki. While the president is no longer in power, his dream of creating a tech-based city of the future, which would create a wealth of jobs, has remained at the forefront of Kenya’s Vision 2030 project.

The project aims to develop a strong, adaptive economy that turns Kenya into the leading tech nation within Africa. Konza City is to be the jewel in the crown of the project, and a city quite unlike anything seen on the continent before.

A grand vision

The main goal of the Konza City project is to revolutionize Kenya’s economy in terms of how it is structured, and how it develops throughout the 21st century. Kenya is one of Africa’s largest economies, with a GDP of $65.89 billion in 2015, yet up until 2013 75% of national assets were still in agriculture. As economies evolve, it is common for a shift into less production based means, and for a nation with Kenya’s climate it makes sense to redirect assets into areas that do not rely on uncontrollable forces of nature.

With Nairobi already a blossoming tech hub, the Kenyan government wants to create a designer city that both entices foreign investment and fosters local talent. Konza is to house 1,500 students and have an additional 35,000 homes for people working across its offices and research centers. The “Silicon Savannah,” as it has been dubbed, aims to be a hotspot of tech startups, and a regional base for global giants such as Google, Samsung and IBM.

What made the Konza City idea so bold was that this was not to be a glorified office space, but a genuine city with homes, schools and families being raised there. A bustling metropolis, built from scratch, is unprecedented as a feat of engineering and marketing, so unsurprisingly there have been obstacles.

The site of the future city

The site of the future city

Concerns over infrastructure and timing

The biggest worry for potential investors has been whether this new city can guarantee the everyday essentials that allow a place to run. The utilities that most of us take for granted – water, electricity and transport – are vital for a city to function.

Hamish Govani, Chairman of Kenya Association of Property Developers, voiced his concerns over power reliability earlier this year, saying, “By the time we come in to begin developments, we want to have guarantee of world-class infrastructure. We have big multinationals looking to set foot at Konza, we need proof that we will not be let down.”

The very same concerns were expressed by a project assistant for the Delegation of German Industry and Commerce in Kenya, Mr Thilo Gabriel Vogeler, who is interested in investing but said, “Since frequent power blackouts are a common occurrence in Nairobi, I would like to know how they will ensure reliability and constant supply 60km away.”

Other doubters have felt that construction would not begin in the time delineated under the plan, and it would therefore become an economic burden. However, the government has moved to silence such concerns by beginning the ground breaking for the first plots of land last month.

Moving forward

It appears that the Konza City project is truly beginning to move.

Konza Technology City Development Authority (KoTDA) CEO Eng John Tanui told reporters earlier this year that the first parcels of land are ready for investment now and that “we are completing the design for the provision of utilities including waste water management, street lighting, water, power and Internet systems to ensure that these are laid out in the right way.”

The project has interest from Blackberry, IBM, Google and many other multinational companies, but it is also ensuring that locals have an opportunity to invest and become part of something unique. ICT Cabinet Secretary Fred Matiang’i spoke at a news conference in October last year saying, “Together with the National Treasury, I am working on a Public Private Partnership framework that will see government source for funds to support local investors.”

If the project is a success, then 200,000 jobs could be created by 2030, and by 2018 the city aims to account for 2% of Kenyan GDP. With groundbreaking for construction already underway, investors from far and wide will be watching with interest, to see if the Konza City dream becomes a prosperous reality.

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