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Sugar Refining in the Middle East Faces a Squeeze

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Al Khaleej Sugar

Middle Eastern sugar refining faces a squeeze as global demand and prices drop, and production capacity across the region rises

The UAE’s Al Khaleej sugar refinery sells to ICE Futures Europe

The expansion of Middle Eastern sugar refining has pushed one of the region’s leading producers to sell through the London Investment exchange, the first time a company from the region has done so in a decade. In a deal worth around $200 million, UAE-based Al Khaleej Sugar Company delivered just over 200,000 metric tons of white sweetener to ICE Futures Europe, which was bought in full by ED&F Man Holdings. But the move signals a difficult time for sugar refining in the Middle East.

Al Khaleej, which refines, produces, and distributes refined and raw sugar and sugar syrup, was founded in 1992, and was one of the first home-grown sugar refineries to see success in the Middle East. Importing raw sugar from Brazil and India, it has an annual output of around 1.8 million tons, and is one of the world’s largest sugar refiners. Although it may seem odd that one of the world’s leading sugar refineries is based in a region without the correct weather to produce its own sugar, the World Trade Organization’s decision to cap exports from the European Union in 2006, formerly the largest exporter of white sugar to the MENA region, left a huge gap in the market.

However, a decade later sugar prices have dropped, and there is a global sugar surplus, while consumer demand is weak. Al Khaleej’s rare move to sell through the ICE – at a time when it is operating at 70% capacity, well below its production capacity of around 2.5 million tons per year – has only underscored these concerns. As analysts comment, the London exchange is seen as a last resort buyer, signaling that there is not much of a market. Al Khaleej has said that where last year’s weak demand was compensated by high sugar premiums, the company is looking to 2016 with some trepidation.

Sugar refining capacity expands in Middle East

The choice to sell outside of the MENA physical market also highlights the excess refining capacity of the region itself. Inspired in part by the success of Al Khaleej during the 2000s, a significant number of new refineries have come onstream in recent years, notably in Saudi Arabia, Iraq, Sudan, Yemen, and Bahrain (which has the $150 million Arabian Sugar Company which produces 600,000 metric tons per year). The MENA region’s refining production is around 8.5 million tons, although its total capacity stands at around 13.5 million tons, and consumption is around 12-15 million tons.

Between 2016 and 2018, that capacity is expected to increase by around 4.7 million tons thanks to a stream of projects which were planned and approved before demand dropped. A new Al Reef Sugar Refinery is due to start operations in Jizan, Saudi Arabia by the end of 2017, with a planned refining capacity of 1 million tons annually. It also has plans to acquire land in East Africa to grow its own cane sugar crop in the long term. A second refinery in Saudi Arabia, the Durrah refinery, is also under construction, with a planned refining capacity of 750,000 tons.

Further refineries are also in development across the Middle East, including in Oman, where work on the Sultanate’s first ever sugar refinery, the $250 million Oman Sugar Refinery Company, has commenced, and in Algeria, where production has just started at a new refinery with a capacity of 350,000 tons per year. That figure will increase to 700,000 tons annually over this year to serve the domestic Algerian market which consumes 1.2 million tons a year. Bahrain, Yemen, and Iraq have also expanded their sugar refining capabilities in recent years.

Production outstripping demand

However, it is feared that this significant expansion will create a production capacity far in excess of forecast consumption. Indeed, it is estimated that processing capacity in the region will be producing a 6.1 million ton surplus by 2018.

In Saudi Arabia white sugar consumption is around 1.2 million tons annually, a figure already matched by the Saudi refinery, United Sugar Company (a subsidiary of the Savola Group). The two further refineries currently under development in the Kingdom will push production capacity to saturation, especially considering that United is already operating at a loss and has plans to expand its annual capacity by 500,000 tons by 2017. Similarly in Oman, a new refinery with a planned annual capacity of 700,000 tons seems unnecessary in a country that consumes only 100,000 tons a year. Like Iraq, many countries across the Middle East are now self-sufficient. So as raw sugar futures drop to a three and a half year low, Middle Eastern sugar refining should be expecting a squeeze.

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Egypt’s Midor signs $1.2 billion loan agreement

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CAIRO (Reuters) – Egypt’s state-owned Middle East Oil Refinery Company (Midor) has signed an initial loan agreement with three banks for $1.2 billion, the state news agency said on Tuesday.

The loan represents around 80 percent of the cost of its $1.4 billion Alexandria refinery lab expansion, while the remaining $230 million will be self-financed, Midor Chairman Mohamed Abdel Aziz said.

The agreement was signed by Abdel Aziz with the heads of a banking consortium that includes French banks Credit Agricole and BNP Paribas and Italy’s CDP.

The expansion at Midor aims to increase the company’s refining capacity to 160,000 barrels per day (bpd) from 100,000 bpd.

Egypt has struggled with soaring energy bills caused by high subsidies it provides on fuel for its population of more than 80 million.

 

(Reporting by Asma Alsharif; editing by Jason Neely)

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Morocco annual inflation eases to 0.3% in January

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RABAT (Reuters) – Morocco’s annual consumer price inflation eased to 0.3 percent in January from 0.6 percent in December, mainly due to falling food prices, the country’s High Planning Authority said on Monday.

Food inflation eased to 0.2 percent from 1.1 percent from January 2015 to January 2016. Non-food price inflation rose at 0.6 percent, from 0.2 percent in December.

Transport costs fell 0.4 percent, while hotels and restaurants were 2.3 percent more expensive, the agency said.

On a month-on-month basis, the consumer price index eased to 0.1 percent in January, down from 0.5 percent in December. Food price inflation fell 0.3 percent, while non-food inflation dropped 0.1 percent.

 

(Reporting by Aziz El Yaakoubi; editing by Katharine Houreld)

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Morocco’s first solar power plant opened by King Mohammed VI

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Ouarzazate solar

King Mohammed VI switches on Morocco’s first solar power plant that is set to provide over a million homes with power.

The edge of the Sahara desert, just 12 miles outside of the city Ouarzazate is now home to a glittering spectacle that is set to be the world’s largest solar power plant.

After beginning construction on May 10th, 2013 the project has succeeded in completing stage one of its epic operations. Covering a spans the size of 35 football fields, the 800 rows of 500,000 crescent-shaped solar mirrors make up Noor I. This is the first of a complex of four linked solar power plants that once completed in 2018, will finally occupy a site larger than the country’s capital, Rabat, which is home to 1.4 million people.

Instead of utilizing the more familiar photovoltaic panels that are now a common sight on rooftops around the world, ‘the door of the desert’ site uses mirror technology which despite being less common and more expensive, has the advantage of continuously producing power even after the sun has gone down.

As NASA’s Kathryn Hansen explained, “The system at Ouarzazate uses 12 meter-tall (39 foot-tall) parabolic mirrors to focus energy onto a fluid-filled pipeline. The pipeline’s hot fluid is the heat source used to warm the water and make steam. The plant doesn’t stop delivering energy at night time or when clouds obscure the sun; heat from the fluid can be stored in a tank of molten salts.”

Royal inauguration

ouarzazateOn Thursday 4th February, 2016 the plant welcomed royal guest King Mohammed VI to inaugurate the countries first ever solar power plant. The ceremony was attended by the head of government, members of the government and foreign officials, including French Environment Minister Ségolène Royal who said it inspired, “great hope to all countries with a lot of sun and desert” to produce solar energy.

As the opening took place construction works commenced on the plants Noor II and Noor III sites, while for Noor IV, a call for tenders was opened. Once completed the full complex is expected to provide 1.1 million homes with power.

The king is said to be confident in the immense capacity his country has to offer renewable energies, from the Atlantic wind to the Saharan sun.

Solar superpower

It is hoped that for a country who has no claim to fossil fuel, this will be its opportunity to become self-sufficient. Additionally it plans to enter onto an international platform, providing fuel for countries worldwide. No small fry for a country that has been the biggest importer of fuel in North Africa, the venture will bring both economic and geopolitical value.

As Morocco’s Minister of the Environment Hakima el-Haite recently highlighted, “We are not an oil producing country. We import 94% of our energy, which has serious consequences for our state budget. We also have the weight of fossil fuel subsidies, so when we heard about the potential of solar power, we thought, why not?”

The country has pledged that 42% of its electricity will come from renewable energy by 2020. By 2030 they vow to have decreased their CO2 emissions by 32%, a commitment made as part of the climate conference in Paris (COP 21) that Morocco is determined to honor.

Raising the bar

As the official hosts of this year’s COP 22, Morocco is setting a precedent with the huge investment into renewable energy. However, they are by no means new to the fight against climate change. In fact since the 1960’s Morocco has shown a firm dedication to protecting the planet with a dams, agriculture and water strategy, followed more recently in 2008 by the energy strategy.

By investing in what it has, Morocco is investing in the future of its people and more far reaching, in the future of the planet. The added bonus being that by extricating itself from major financial outgoings it allows money to remain within the country and the possibility of exporting becomes very real, as more and more countries look for alternatives to fossil fuels. Could Morocco become one of the world’s biggest suppliers? Only time will tell but one thing is for certain, as Thierry Lepercq, CEO of the Paris-based Solaire Direct, acknowledged, “Solar is a true revolution,” and Morocco is at the forefront of that revolution.

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Egypt will launch the Middle East’s first commodities exchange

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egypt exchange

As the nation seeks to become a global trade center for grain, it will open an exchange focused on agricultural products this year.

Egypt plans to launch a commodities exchange focused on agricultural products, the first of its kind in the Middle East as part of the nation’s goal of developing a major trade and processing hub for grain on the Mediterranean coast.

According to Egyptian Minister of Supply Khaled Hanafy, the government plans to begin operating the commodities exchange by the end of this year.

Meanwhile, Hanafy has also been courting international investors for a $2 billion initiative to turn Egypt into a global grain-trading hub.

The Egyptian government wants to make the country a major center for processing and re-exporting wheat, maize, soy, and other commodities. Grain is a significant crop in Egypt but it is also the world’s largest wheat importer.

Development of Damietta as major port

The government is proposing a mega-development in the port of Damietta on the Mediterranean coast, including new piers that could receive giant tankers and ships.

The plan was approved by President Fattah al-Sisi in October and the project is to be finished in two years.

Hanafy cited Egypt’s strategic location with access to markets in Europe, Africa and the Middle East, with 1.6 billion consumers as well as its access to the Suez Canal, as key advantages of the initiative.

Currently, major trade routes for grain are across the Pacific and Atlantic oceans and the western Mediterranean. Major exporters, including Russia and the United States, have direct access to markets in Asia, Latin America and Europe.

Egypt’s proposed hub could also find competition in plans to develop nearby Suez Canal ports such as Djibouti into global trade hubs.

Damietta

Damietta

Egypt seeks investors

Hanafy has met with officials and investors from Russia, the United States of America, the United Arab Emirates, Sudan and Slovenia.

He said the Egyptian government is working in cooperation with the Egyptian Exchange market and the Egyptian Financial Supervisory Authority, the government regulating agency, to launch the commodities exchange.

The commodity exchange will include commodity producers, a spot market for buying and selling securities, and storage and grading hubs.

Farmers can use mobile application

Egyptian farmers will be offered a mobile application that will enable the market to track their output, electronically linking their crops to the exchange, according to Iman al Mutlaq, chief executive of Sigma Investments, which is working on the project.

Mutlaq said it would begin with six agricultural commodities plus oil and gold. She said a small number of commodities would help promote high volumes.

The government is working on guidelines for pricing and products, which will need to be in place before the exchange opens. It also will begin issuing certificates of origin.

Agricultural production needs to increase

The government believes the commodities exchange will boost development of Egypt’s highly fragmented agricultural lands, Hanafy said.

Egypt wants to reduce grain imports while improving domestic production that is approaching $100 million to supply a rapidly growing population.

Egypt increased agricultural production by 20 percent between 2004 and 2014. Sisi recently called for  increased production by 2030 through modernization and support for small farmers.

Lack of silos results in waste

The nation has struggled to make agricultural operations efficient. Lack of modern storage facilities is part of the problem. The country stores much of its wheat in open lots, causing an estimated loss of 30 percent. The United Arab Emirates recently agreed to provide funding to Egypt for two dozen silos.

Limited land available for agriculture is another challenge. Only about three percent of the land in the country is suitable for agriculture.

Agriculture experts say in the future, production in the Euphrates and Tigris river basins could increase enough to support a regional grain market in the Middle East. For now, however, war in Iraq and Syria has disrupted grain production.

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Tunisia, IMF hold talks on credit, economic reforms

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TUNIS (Reuters) – The IMF began talks with Tunisia on Thursday over a new credit programme, tied to measures to strengthen its economy and finances and likely to be worth at least $1.7 billion over four years, a central bank official told Reuters.

Tunisia’s economy has struggled since the 2011 uprising against autocrat Zine El-Abidine Ben Ali that sparked the Arab Spring revolutions across North Africa. Two attacks last year by Islamist militants hurt its tourism industry.

Protests to demand work last month turned violent, underscoring the fragility of the economic growth that Tunisia needs to underpin its democratic transition.

Amine Mati, the head of the IMF delegation in Tunisia, met the Central Bank Governor Chedli Ayari to discuss the details of the credit programme on Thursday.

“The programme will be in accordance with new economic reforms in Tunisia this year and during the three next years,” an central bank official told Reuters after the meeting.

Mati will also meet the prime minister’s adviser in charge of economic reforms.

Tunisia is about to get a loan of 500 million euros ($550 million) from the European Union to support the economy, and former colonial ruler France last month pledged 1 billion euros in aid over five years.

The new IMF programme will follow on from a two-year deal totalling about $1.74 billion that was agreed in 2013 and extended last year by seven months to buy time for Tunisia to put banking and fiscal reforms in place.

Under the programme, Tunisia also agreed to keep its budget deficit under control and make the foreign exchange market more flexible.

 

(Reporting by Tarek Amara; Editing by Ruth Pitchford)

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Maha Al-Ghunaim, CEO, Global Investment House

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maha al ghunaim

Maha Al-Ghunaim, founder and CEO of Global Investment House, is a pioneer in the world of Arab finance

In the world of Arab banking and finance, Maha Al-Ghunaim is something of a pioneer as the founder and CEO of one of the Middle East’s largest investment companies, Global Investment House. As a women in a male-dominated industry, both in the Middle East and beyond, working in a country where only 15% of women are in the workforce, she is also something of a rarity.

Building Global Investment House

Al-Ghunaim trained in mathematics, graduating from the San Francisco State University in 1982, and has worked in asset management and investment banking for the over 30 years since. Straight out of university she joined the large government-owned investment company, the Kuwait Investment Authority. And she comments: “At that time they really took care of young Kuwaitis who were entering the workforce… I started from the bottom and learned how things are done and gradually moved my way up the ladder.”

She would work there for many years, before taking positions at the now dissolved Kuwait Foreign Trading Contracting & Investment Co. and the Kuwait Investment Company.

In 1998, Al-Ghunaim launched Global Investments House with four colleagues, having spotted a gap in the Middle Eastern market for integrated solutions in brokerage, asset management, and investment banking. She says: “We understood that the capital markets in Kuwait lacked certain products and services and we capitalized on that.” Focused specifically on opportunities in the Gulf Cooperation Council (GCC) and Middle East, the company chose to offer funds and investment products which were wholly new to the region, including bonds, index funds, fixed income funds, and private equity. The company also pushed research and development. “We widened the capital markets rather than everybody competing for the same slice – make the pie larger. We started to create very new funds and products,” comments Al-Ghunaim.

Global is now an investment bank with $3.7 billion under management, 210 employees, and offices in Kuwait, Bahrain, Egypt, Jordan, Saudi Arabia, Turkey, and the UAE. In 2008 the company became the first Kuwaiti firm to list on the London Stock Exchange, and was also listed on the Kuwait, Dubai and Bahrain bourses. “We started Global with a capital of $50 million in 1998 and, by mid-2008, we were trading at a $5 billion market cap,” comments Al-Ghunaim.

Regularly included in Forbes’ Top 100 Most Powerful Women, Al-Ghunaim is also a leading Arab businesswomen who chairs or sits on the boards of numerous companies and bodies including Kuwait’s National Industries Group, Kuwait University, Bank Muscat International, Bahrain, Baring Private Equity, Hong Kong, and Jehangir Siddiqui Capital Markets, Pakistan.

Steering Global through the financial crash

But the journey has not been easy. Having launched Global during the phenomenal Middle Eastern boom when oil prices were soaring, the company found itself significantly over-leveraged when the financial crisis hit in 2008. The company’s accumulated losses exceeded 75% of its capital in 2011, breaching Kuwaiti market rules, and the group’s shares were suspended from trading. One year later, it was forced to delist from the country’s stock exchange. “We found ourselves in the middle of liquidation disasters to pay off our debts and simultaneously organize Global International, regionally or locally. The financial crisis hit everyone around the globe… but also [there were] some mistakes that we encouraged in the way we do business,” she comments.

Al-Ghunaim successfully steered Global through this trying time, but needed to completely restructure the way the company did business. “We chose to be completely transparent with our clients, shareholders, and regulators throughout it all. This approach was unique in a culture that generally conceals problems, but we stuck to our commitment to being honest… Our earnings will be completely different from what we had before; it’s no longer about how much you make but about the quality of your earnings which provides sustainability and better valuation.” Now a risk-averse company, she reports that Global is well capitalized, debt-free, and profitable, and business is growing.

Committed to opportunities in the Middle East

Going forwards, her focus continues to lie in the Middle East, as committed as ever to the opportunities for Global in the region. “We create a strong bridge connecting buyers and sellers across the region. This is where we can really add value. Many investment houses offer similar expertise and experience in financial engineering and technical sides of the business, but our regional footprint, insight and placement power gives us an edge.”

Global is also continuing to pioneer in the region, adding new products to its range of billion dollar private equity funds. Two new products due to launch include a fund to invest in secondary private equity funds in the region, and a healthcare platform “which will allow investors to take advantage of the healthcare domain at the GCC-MENA-Turkey level”.

Al-Ghunaim also sees significant opportunities developing in education, consumer goods, and retail, “considering the demographics on the consumer-side, the strong inflow of expats, and the growing entrepreneurial spirit among SMEs”. And a spreading of bets across these sectors seems a particularly valuable strategy for Global considering the continued low oil prices in the region.

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Rail projects for Middle East, North Africa total $350 billion

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high speed rail saudi arabia

The region is experiencing a boom in development of railways to drive economic growth and benefit the environment. 

High-speed rail travel is on a fast track in the Middle East and Northern Africa. More than $350 billion in rail projects are under way in the region.

The estimate represents major rail projects in 16 countries, according to Terrapinn Middle East, which is organizing the 10th annual Middle East Rail conference in Dubai March 8 and 9.

Rail travel has become increasingly appealing in the region as a greener alternative to auto or air travel.

While the United Arab Emirates recently delayed work on a high-speed rail project, other governments that are facing budget deficits because of the oil glut prioritize rail projects as a way to improve trade and increase tourism to boost their economies.

Saudi Arabia builds high-speed line

One of these countries, Saudi Arabia accounts for about one third of the total spending with projects totaling $118.9 billion.

A major Saudi project is the $55 million Haramain high-speed rail project, which will connect the holy cities of Mecca and Medina with Jeddah, the country’s commercial capital and second largest city. Following delays, it is expected to begin operations in early 2017.

Kingdom wants to boost religious tourism

The Saudis see rail development as key to the nation’s ambitions to attract more tourists, especially to the holy sites.

The Saudi kingdom drew 16 million tourists in 2014 and wants to double that number by 2030, according Fadh Al Rasheed, group CEO of King Abdullah Economic City.

The Saudis also are building a $12 billion four-line commuter rail network in Jeddah as well as a $22 billion six-line network in the capital of Riyadh.

UAE project sees delays, staff reductions

While most projects are moving forward in spite of financial problems brought on by sharp reductions in oil prices, the United Arab Emirates in January suspended the bidding process for the second stage of its $11 billion Etihad Rail project and cut a third of its workforce. A project spokesman said the aim was to streamline operations before moving forward with bids.

Terrapinn said United Arab Emirates planned on spending $27 billion for metro rail, a tram and long-distance freight and passenger rail.

ethiad rail

Gulf States plan integrated network

Saudi Arabia and the UAE have agreed with four fellow states in the Gulf Cooperative Council to build an integrated high-speed rail network linking their countries by 2018 at a total estimated cost of $200 billion. The other partner nations are Bahrain, Kuwait, Oman and Qatar.

The goal is to create an efficient regional network of freight and passenger rail lines.

The railway network will yield environmental benefits for the region and create new jobs while reducing dependence on more expensive air or auto travel, according to Feras Shadid, a rail asset management consultant.

According to Terrapinn Bahrain has allocated $12.9 billion for rail; Kuwait, $17 billion, Oman, $16 billion, and Qatar, $46.7 billion.

China will help Iran build a high-speed line

With the lifting of sanctions, Iran is planning to develop a high-speed rail line linking the cities of Tehran, Qom and Isfahan. Terrapinn said Iran plans to spend $24.6 billion on rail projects.

China last month agreed to give Iran financial help with its high-speed rail line as part of an agreement to significantly increase trade to $600 billion in the next 10 years. China also wants to build a high-speed line linking the two countries.

Algeria, Egypt and Morocco plan rail development

Algeria, with a Terrapinn estimate of $34.4 billion, is developing light rail systems in Algiers, Oran and Constantine. While the projects have been delayed because of lost oil revenues, they are currently expected to be fully operational by 2020.

Egypt, with an estimate of $30.9 billion in spending, has projects including $1.5 billion to build a rail line linking 6th of October City to Cairo.

Morocco has an estimated $10 billion in projects, including a high-speed rail line that will connect Tangiers to Casablanca.

Farther south, Nigeria has $75 billion in rail projects, according to Terrapinn. High-speed rail service between Abuja and Kaduna is scheduled to begin operations in March. The line has nine stations.

Terrapinn also listed the following countries and their rail spending: Djibouti and Ethiopia ($4 billion shared), Iraq ($14 billion), Jordan ($3.8 billion), Lebanon ($500 million).

Major rail convention planned in March

Terrapinn released the estimates in advance of Middle East Rail 2016, the largest conference and expo devoted to rail projects in the region.

About 9,000 rail operators, government officials and contractors are expected to attend the March 8-9 event at the Dubai International Exhibition & Convention Centre. The expo will feature 300 exhibitors.

High-speed rails, or “bullet trains,” travel at significantly faster speeds than traditional trains. They can reach speeds of up to 350 kilometers per hour. They have been developed in Europe and East Asia.

Meanwhile, the boom in rail construction in the Middle East has caused worker shortages in other parts of the world.

For example, officials in Chennai, India said they have trained rail workers only to see them leave for higher paying jobs in the Middle East during the last two years, causing interruptions and delays.

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The woman leading UAE’s drive to become an entertainment hub

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noura al kaabi

Noura Al Kaabi has brought filming of movies including “Star Wars” and “Fast and Furious 7” to Abu Dhabi as head of the free zone twofour54.

Goodbye, Hollywood. Hello Abu Dhabi. Noura Al Kaabi is leading the United Arab Emirates’ ambitious effort to become a global media and entertainment hub.

As chief executive officer of the government-owned free zone twofour54, Al Kaabi brought the high-speed car chases of the action movie “Fast and Furious 7” to Abu Dhabi and transported the “Star Wars’’ storm troopers onto the nation’s vast desert.

Other productions in the country include “Sesame Street,” the well-known children’s television show; Top Gear, a highly popular motoring show in the United Kingdom; and “Bang Bang,” a Bollywood action movie.

Zone provides infrastructure and support

It’s all part of an effort Al Kaabi is spearheading at twofour54, which aims to provide the infrastructure and support to attract foreign productions and also to grow entrepreneurship in media and entertainment within the country.

The “Star Wars” movie and other high visibility projects have put twofour54 on the map with international film companies. The project offers incentives and logistical support to attract new projects.

Bollywood has been especially interested because Abu Dhabi is only a few hours away from India.

Tax-free environment attracts foreign investment

Duraï featured in Fast & Furious 7

CNN, Sky News Arabia, and the Cartoon Network also have set up projects in the twofour54 zone.

The twofour54 zone is one of a about three dozen free zones the United Arab Emirates government has established to promote economic development and attract foreign investment. The zones provide a tax-free environment and allow foreign ownership of companies operating within it.

The twofour54 zone also offers business support services, production facilities, funding for entrepreneurs and media training.

While development of international films and programming has grabbed headlines, fostering internal talent development in media and entertainment is a key goal.

“We are enabling young skilled media professionals to learn from the world’s best producers, directors, developers and other experts in the industry,” Al Kaabi said, emphasizing the importance of bringing “fresh faces” into the industry as a way of encouraging innovation.

UAE seeks to diversify revenue base

She noted that Abu Dhabi’s emergence as an entertainment hub is contributing to the United Arab Emirates effort to diversify its revenue sources and reduce its reliance on oil revenue.

The UAE has set a goal of reducing the proportion of gross domestic product from energy products from 30 percent to 20 percent in the next 10-15 years. Other important sectors include financial services, manufacturing and tourism.

Visibility in international films can boost tourism as well, she said. “Fast and Furious,” for example, featured a scene in which the characters drove a stolen car through the Etihad Towers. That is likely to attract people who want to visit and see the structure close up, she said.

A LinkedIn Global Influencer

Al Kaabi regularly appears on power lists in the region.

She was the first woman from the region to be chosen for LinkedIn’s Global Influencer Program, which designates leaders to share perspectives on the professional network. LinkedIn has selected about 500 influencers, including U.S. president Barak Obama and Dubai vice president Sheikh Mohammed bin Rashid, since the program began in 2013.

Al Kaabi sits on several boards including United Arab Emirates University, the National Media Council, Abu Dhabi Media, and Image. She chairs in the Emirates Media Measurement Company.

She was one of Forbes Middle East’s 30 Most Influential Women in Government in 2014 and was awarded Business Woman of the Year at the Gulf Business Industry Awards.

Technology, metrics pose challenges

In spite of the progress of twofour54, she sees challenges ahead, particularly on the technology and metrics fronts.

She said the entertainment and media industry in the region needs a technology update. Another important next step is to figure out how to measure reach of the content the project produces.

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EU says it is ready to lend Tunisia 500 mil euro

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TUNIS (Reuters) – The European Union said on Friday it was ready to lend Tunisia 500 million euros in 2016-2017 to cope with its economic difficulties, weeks after violent protests erupted in the North Africa country to demand jobs.

Tunisia has been hailed as the success story of the 2011 Arab Spring revolts for its transition to democracy, but economic development and reforms have failed to keep pace with the political changes since the fall of autocrat Zine El-Abidine Ben Ali.

 

(Reporting by Tarek Amara; editing by Patrick Markey and Kevin Liffey)

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